John_M

Marketo is a powerful marketing automation platform that allows you to create and manage campaigns, email templates, landing pages, and programs. Cloning a program can save you time and effort by allowing you to duplicate existing programs and use them as a starting point for new campaigns. In this ...

I had a customer recently who had to fully resynch their data from Salesforce because of an unfortunate unrecoverable data mishap, and I thought it might be helpful to explain the process and mention some "gotchas" when considering this. Marketo maintains a data value change log in the activity hist...

Customers will often ask if there's a good solution for one of several common use cases includingRecurring Export of Person DataImport of Person DataImport of Custom Object Data into a Marketo Custom ObjectImport of Company Data*Import of Opportunity and Opportunity Role Data*Import of other, less o...

Customers often ask what behaviors they should expect when they have multiple lead partitions with matching workspaces for Marketo assets, specifically related to form submissions. In this discussion, we'll have two partitions, North America Data and Europe Data, and two matching workspaces, one for...

Occasionally, customers will have a use case where they're required to consider intentional duplicate person records in Marketo Engage, adding a field to the "dedupe fields" in addition to email address. Typically that'll take the form of a member_number, accountID, or something similar. In order to...

I get a lot of questions about data types in Marketo. There's information about them in the documentation plus here in the developer documents.I've aggregated the data types in a Google Doc that puts it all in one convenient place, distinguishing between the Person and Custom Objects, and addressing...

Option 1 – “Batch API”The Batch API solution allows you to extract multiple activity types (listed here ) over a long interval at your discretion. Each API call returns one page of data and the following. The first call requires you to create a paging token. https://developers.marketo.com/rest-api/e...