John_M

SummaryOne of the more recently introduced features in Marketo is Custom Activities. We all know about the built in Activities Marketo provides out of the box, and you can see that list using the Get Activity Types REST API Endpoint, but what's a "custom" activity? What is it used for? Why do custom...

Duplicates happens to the best of us, and for a variety of reasons. Perhaps you've merged two instances of Marketo or imported an acquired company's leads into your Salesforce Org, or maybe your sales staff enters new leads rather than updating existing leads. Whatever the cause, Marketo has a servi...

Good old SOAP API. The SOAP API for custom objects has been around a while and its still a perfectly viable option for getting custom object data into Marketo. A note, I use SOAP UI as my tool of choice but of course you can use whatever you like. My screenshots will be generated there. (Note: You c...

Next up, the REST API, which is, relatively speaking, a new thing. The custom object parts of the REST API are documented on the developer blog on their own separate page, and in my opinion it makes sense to monitor that page for changes so you know when the API has new features added.For the purpos...

"Marketo only" custom objects have been available for a while within Marketo, but up until recently you needed involvement from Support or Consulting to create them. Well, all that is changing in a recent enhancement to Marketo. If you need to leverage Custom Objects, you can request access via supp...

I've blogged before about Custom Activities, and at length about Custom Objects, but I'm often asked when to use these. Are they interchangeable? Why do we have both? Where am I?So many questions. At a high level, and this may seem obvious but it helps to bear it in mind. Think of Custom objects as ...

Having been in Marketo Enterprise consulting for about 2 years I've seen a fair few cool Webhook solutions.. here are a few of my favorites that may give you some inspiration1. Calling a service that generates a unique software download URL One of our clients wanted to generate a UNIQUE URL for ...

As you may know, two things uiniquely identify your instance of Marketo. They are...Your Munchkin ID - A string in the format ABC-123-DEF which you never typically have to be concerned with, but you'll notice that it appears in your Munchkin Javascript code and allows Marketo to associate anonymous ...

In previous entries in this blog series, I've demonstrated how to upload custom object data into marketo using REST and SOAP.. but did you know its also possible to upload data in bulk.. from the Marketo UI, just like you'd upload Lead Data? It's true, and its really cool. The addition of this featu...