John_M

08-10-2015 Disclaimer! I've been told by the amazing and responsive product team that this was indeed deemed a flaw and was corrected recently. I will test this and update the blog accordingly.You know that all of the REST API Errors are listed on the documentation site, right? One of the questions ...

Many customers ask how Enterprise consulting recommends that they stay in complicate with the European Privacy Directive. Of course its important to consult your company's legal team before implementing anything, but this blog discusses one possible approach to the problemOf course from a Marketo pe...

SummaryOne of the more recently introduced features in Marketo is Custom Activities. We all know about the built in Activities Marketo provides out of the box, and you can see that list using the Get Activity Types REST API Endpoint, but what's a "custom" activity? Well essentially it's analogous to...

Webhooks are a great way for Marketo to interact with external systems and interfaces. Common use cases include leveraging 3rd party interfaces for de duplication, to enrich lead data, and to send SMS messages. Here's an example of doing the latter leveraging Twilio, a Launchpoint partner of Market...

You may be using Workspaces and Lead Partitions in Marketo, but here's a twist. If you are separating both Marketo Assets with Workspaces and Marketo Leads using Lead Partitions, you may also have a deduplicate rule in place (which we'll deal with in a separate blog) to allow fully separate leads wi...

In some cases you may not want to cookie all anonymous users to your website. You might have 100s of millions of anonymous website visits on a daily basis, few of whom ever convert. In that case, you could choose to only place the munchkin code on key pages, or you could choose to place the munchkin...