John_M

I've talked before about using Postman to make REST API calls, and it's perfectly fine for one off calls for testing.. but what about those times when you need a full on programming language to upsert leads or custom objects, or perform some other function using the REST API? Well, you can write you...

Previously I talked about creating nested SPF entries, but as was pointed out to me by our excellent deliverability team and Kiersti Esparza​ specifically.. there is another way to handle this, and there are a few things we commonly see as misconfigurations and causes of breakage with SPF, and I'll ...

If you're setting up Marketo you're no doubt familiar with how to set up SPF and DKIM to ensure higher deliverability rates, but did you know that there is a limit of 255 characters in an DNS entry, and you'd have to span DNS entries to have an SPF entry longer than 255?so, if you have a TON of doma...

That's a mouthful isnt it? In the spirit of "a picture is worth a thousand words", I've recorded a video walking you through how to do this in Boomi. Its tricky only in that you have to tweak the XML that Boomi finds in the Marketo WSDL.You can see the video here! Video Link : 1351Fig 1 - the compl...

Quite a few people have asked recently what a good use case is for using RTP's User Context API, Document here on the developer site.At a high level, what the User Context API allows us to do is store bits of information about a (typically anonymous) user within RTP, and then leverage those bits of ...

I freely admit this is an esoteric topic, but trust me when I tell you when you need to use it, it's best not to mess it up. The use case is as follows.. suppose you have customers that might exist in some home grown external system with a unique PID (Person ID) that is not the marketo ID, and your ...