I would still have a global unsubscribe form and create new boolean custom fields for each unsubscribe option (unsubscribe from all emails, unsubscribe from newsletters, etc.). Do ...
I would also bring in the "not clicked link in email" as well. This is because it is possible to click a link in an email without "opening it".The resulting list of leads will then...
We actually sync our programs with SFDC Campaigns, so we adopt the program statuses of those in SFDC. It really depends on the program and it's goal to determine their program stat...
Here is great documentation on best practices from Jeff Coveney: Bring Order to Marketo with Naming Conventions.For programs it is recommended to use this format:[Abbreviated Progr...
I would double check the "Setup" tab of your email report and click into "Selected Emails". Make sure you are selecting the appropriate programs by expanding the folders in the lis...
Yes and no. You can bring in the filter "Score was changed" and use the constraint "change". This allows you to determine how much the score was changed, however you can only choos...
Lead scoring can be customized however you'd like by bringing in a combination of triggers and filters into your lead scoring smart campaigns. Since you are very new to lead scorin...
Good idea Greg.Also vote for my idea here: ( ) which allows you to control when the status window/pop-up launches from the run action pop-up. If you run multiple actions at a time,...