Katie_Pedroza2

The “KonMari” method, derived from the popular Netflix show, “Tidying Up with Marie Kondo,” can also be applied to your MarTech stack, specifically, your Marketo instance. There are simple steps you can take each day to maximize the value and ROI of your Marketo instance and drive a more efficient m...

Watch as three of our Marketo Champions share their lessons learned from their combined 20+ years of Marketo experience. Check out the topics they cover:CRM + Marketo Syncing - :32Alert Best Practices - 1:21Brand Tokenized Approach - 2:28Thank you, Carissa Russell, Chelsea Kiko, and Loren Posendek f...

**Posting on behalf of Rajesh Talele​****Updated in August 2025**What is segmentation Marketo’s segmentation allows you to automatically group people into distinct profiles for reporting and dynamic content. There is a lot more to personalization than just "Hi {{Lead.First Name}}". With Marketo dyna...

This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our most successful customers and help you prove your Marketing team’s impact to your ...

**Posting on behalf of Joe Reitz​**Episode 39 of Marketo-Fu delves into creating GDPR-compliant forms in Marketo. But quick disclaimer: we're not lawyers, so you should talk to your own council about your company's acceptable level of risk, policies, etc.Want to learn more about GDPR and what it mea...

***Posted on behalf of Rachel Noble​, Manager of Client Services at Digital Pi***Reporting on multi-touch attributionIf you have Revenue Explorer (aka Marketo Advanced Report Builder), you’ve seen (FT) and (MT) show up on a number of reports. Marketo gives a full breakdown of these two distinct type...

**Posting on behalf of Joe Reitz​**In this episode of Marketo-fu, we're going to cover creating segmentations, and using those segmentations to deliver dynamic emails.Want to learn more about dynamic content and segmentation? Check out the resources below:https://nation.marketo.com/;Marketo Product ...

Check out an excerpt below written by Chelsea Kiko, Marketing Automation Team Lead at Hileman Group to learn how she utilizes Segmentation. What Is Segmentation?Segmentation categorizes your audience into different subgroups based on a defined criterion that you establish in a Smart List. Once you c...

**Posting on behalf of Chelsea Kiko Marketing Automation Team Lead at Hileman Group**Reporting in Various Marketo SpacesI have been building Marketo architecture and planning strategic marketing automation plans for about five years now and I still get the Marketo question about reporting. ‘Is that ...

Check out an excerpt from the ebook below written by Erik Heldebro​, Chief Marketing Officer at Bambuser and Rachel Noble, Manager Client Services at Digital Pi to learn how they manage engagement program memberships. Managing Engagement ProgramsNurture programs aren’t just hard to conceive. They ca...