Namita_Parikh

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Joined the community 12-01-2015

Level 2

Austin

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Re: Data anonymization techniques

by Namita_Parikh 04-12-2018

Thank you, Gregoire. I have voted and will review the thread.

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1755 0 0
Data anonymization techniques

by Namita_Parikh 04-11-2018

With GDPR implementation coming soon, we are taking steps to protect user data. We want to be able to use the Marketo ID as a key, but since it's hard to then add a filter or search by the Marketo ID (unless it's done one by one), we were looking into other options. Has anyone implemented another un...

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2105 0 2
Re: Tracking the success of dynamic content

by Namita_Parikh 12-20-2017

We have some historical data, so that is something we could look at as well. I think we'll have to look at a combination of metrics in order to determine if it's actually increasing registrations, clicks, etc. Thanks for your input!

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3315 0 0
Re: Tracking the success of dynamic content

by Namita_Parikh 12-20-2017

Thanks for your input. I think we'll have to make sure we have a large enough sample size.

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3315 0 0
Re: Tracking the success of dynamic content

by Namita_Parikh 12-18-2017

I thought about this, but was also worried that we just may have some users that are more likely to engage (by clicking, registering) and wasn't sure if that would skew our results.

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3314 0 0
Tracking the success of dynamic content

by Namita_Parikh 12-12-2017

We want to add dynamic content to emails and landing pages (some of these are thank you or follow up pages). Does anyone have any ideas to measure and track the success of making changes like this? Sanford Whiteman?

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Marketing: Analytics and Metrics Marketing: Email Marketing & Brand Marketing
Re: Inferred Data - How and When is it captured?

by Namita_Parikh 09-26-2016

Thanks Sanford. I'll see if either of those would be viable options.

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6422 0 0
Re: Inferred Data - How and When is it captured?

by Namita_Parikh 09-23-2016

Thanks Sanford. We've been OK limit wise, but do you have any other recommendations for capturing data from an external form? Currently, switching to or embedding a Marketo form isn't an option, so we're using REST.

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Re: Inferred Data - How and When is it captured?

by Namita_Parikh 09-09-2016

We have a similar question - we are using REST API to capture data with munchkin tracking on those pages. Currently we are using the create/update lead call. If we switch to the associate lead call, will it still create new leads? Or could we use both call types?Any ideas, Sanford Whiteman?

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6422 0 6