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I've been working with Marketo for years now, and we've been through a Munchkin update or two, but this new update strikes me as one of the most significant changes that I've seen in fundamentals of how we work with Marketo.For anyone that hasn't read the FAQ - Read itI'm going to refrain from post...
2 secrets:Secret 1 - Marketo Programs... Leveraging the event program and making sure that statuses are up to date is an easy call and makes sure that you know where your Investment is goingSecret 2 - Contact Roles... I've never been able to emphasize just how contact roles are without screaming it....
Would you be open to sharing some more information about what roles you curretly have in your Marketing Operations team and what your areas of responsibility are?Based on that I might be able to give you some examples - Guy
One word - Adbridge!!!This has the potential to be the sexiest new feature that we've got to play with in 2016 and will finally let us "think outside the inbox"... I'm personally VERY excited about the first few adbridge projects we're scaling out next year.
One little trick that I picked up when developing a methodology for how to attribute "first touch" to events which happen prior to the lead's being created with Oktopost is that you should have a smart list "acquisition exceptions" which is defined as something like If UTM campaign is not empty and ...
What's the best email address to reach you at?you can add me on skype: guy.chatwise, it's probably the easiest way to connect Guy
Hey Karen,Its a shame there's no group yet, but speaking from experience, being a group leader is a very rewarding thing to do and if highly recommend it.If you're open to a conversation on the subject of marketo, salesforce and the healthcare industry, it's always been a passion of mine. My father ...
Looking forward to hearing from you!You can reach me at guy@g8technological.com or via linkedinHave a great weekend-Guy
Hey Carrie,I've recently been working with a number of clients on enhancing their scoring capabilities and building some best-in-class scoring platforms (yes, yes, that's the self-sales pitch but it has to be there ).I've been looking for that one "great" document on lead scoring for the better par...
There are some great resources for cold calling at insidesales.comIf you're looking for some deeper training and helping them get into the cold calling mindset, I've done the course at www.unlockthegame.com and it helped a lot with understanding the mindset needed to succeed at a task that inherentl...