Scott_McKeighe2

In this case, we have a priori knowledge that there should be lead data syncing over to Marketo from an external, non-Salesforce source.The lack of activity happening in our Marketo instance (specific to this 'master campaign' program described above) would then indicate a problem with that sync, an...

Hey Justin,Thanks for the reply. We're looking to monitor the campaign itself, since for us it's a primary mover and indicates that we're receiving data from an external source—in this case, lead creation sync.So to clarify even more, before this main campaign is fired, there's no lead record data i...

I agree with Dory. Adding incremental steps makes bookkeeping easier when the definition of what a conversion is depends on who you ask. It also lets you define what success truly is for your program (or program template), and I've found that very helpful as well.

Have you tried experimenting with putting in pre-header content? Something like making a P or SPAN tag "invisible" but with content inside?

Hey Carrie,There are a couple of ways to do that. It really depends on how you want to build the Program, if you want it to scale/send over time, or if it's a one-time (and so on).One way would be to create a campaign that uses Random Sample to split your contacts in half (adding them to static list...

Christine,The missing piece in this is a 'child folder' that's nested underneath the parent folder you have. That child folder will inherit the tokens you've set, and can act as the container for your new programs. That hierarchy would look something like this:Marketing Activities PARENT FOLDER - [S...

So long as the parent folder has the tokens you want, anything you create in that folder will inherit the tokens. Under Marketing Activities, create the parent folder.Inside that parent folder, create a child folder that contains your programs (webinars, white papers, etc.). Set up tokens however yo...

Hey Christine,It's really up to you how you set up your tokenizing scheme.I find setting folder-level tokens to be tremendously handy for the exact reasons you outlined - children of the folder inherit the parent tokens. My suggestion would be to put your folder in a parent folder underneath Marketi...

As a suggestion, try setting the image's "max-width" to 500px, or whatever its full-flush width is. As Erik and Josh have pointed out/inferred and as a general rule of thumb, a fixed width setting will cause the image to display at that pixel dimension. This can wreak havoc on mobile/tablet screens ...