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Sounds like the right path. What is your success criteria? How will you know what happened?For example, if you have RCE, you can watch funnel velocity if you've carefully setup the Programs instead of just separate streams.
avoid nested smart lists -- it will be slow.Simply write down the Names and URLs to each smart list.
But I think the issue is that he needs field blocking for data that's already in the DB and doesn't want to be overwritten by a Form.Managing the flow, if there is data to be stamped, can easily be done with IS EMPTY or IS NOT EMPTY as well, depending on the scenario.
You can also go here Marketo and Demand Generation Consulting - Marketing Rockstar Guides
Creating a giant Master is pretty much the best way to handle this and empower the marketers to select/remove modules.
You don't have to.Pull the seedlists from reputation and then send an email only to that list.
Interesting ideas from everyone.First, read this Master Nurturing and Marketo Engagement Programs which describes what Alex and Bryan are getting at.You are overthinking this. You want to have a more Generic Drip that can be an Engagement (or Irregular Drip Program) that meets the needs of most lead...
Possibly under Sky.But consider the Impact across the system - will that break 400 other programs? Are those 400 active?Why delete? Just archive and move on.