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Cathal is right, we need a bit more to help you.That being said, Marketo does pick up new fields in SFDC very easily. The difficulty you'll have is if you make changes to existing fields. Make sure your Marketo User can see the fields you want to sync (and avoid the ones you don't sync).I'd take a d...
You will need several reports and possibly some smart lists:Email Performance:Email Click Performance: filter by link and email.Landing Page Performance: page (or look at the page itself).Smart List would also show you the Leads themselves; Email Was Opened Clicked Link in Email Visited Landing P...
Sam,That's a great idea. You can run two parellel streams that way to speed up the flow. You might want to do this:Stream 1: Slow, with a Transition to pull in Stream 2 leads that stop responding.Stream 2: Fast with a Transition to pull in Stream 1 leads that hit 2 opens in a row (or other engagemen...
Sure, happy to chat. Email me at jdhill@marketingrockstarguides.com.
Do you have the metrics in the database already?To show velocity you'll need several fields monitoring the time entered and time exited from each stage.To show the Revenue Stage or whatever stage you need, it should be easily to create a Leads by Status report and then add a funnel chart.To add Reve...
You need to adjust the table width. Take a look at a test html template code and look for the code near the top of the page. It'll look similar to this
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so if an employee unsubscribes, it just resubscribes them?Just do:Data Value Changes IS Unsubscribes to TrueEmail Address CONTAINS "@yourcompany.com"Flow: Change Data Value IS Unsubscribes to Falsebut you might get some nasty notes from certain people 🙂
Take a look at some suggestions herehttp://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/
You should prepare your SFDC to be Marketo friendly before you sync it. That is, think hard about your lead lifecycle and make any adjustments within SFDC now.Then make sure your SFDC Marketo User has the right permissions to view/change/create records and fields you want.Then go through the integra...
Yes, just make sure to follow the rules for the AB Test Group and creating new test pages inside. You can do this in Programs, Engagements, and Design Studio.