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Hi Mike,There's a SFDC Integration Guide for Marketo on this site. Just look for it.I also wrote a guide to that that you can download: marketingrockstarguides.comSome issues to prepare for: make sure SFDC is as clean as possible. this includes workflow and dedupe. You can use Marketo to clean up s...
Looks great Jennifer. I've written a few posts on this topic at marketingrockstarguides.com. Definitely something you should do as soon as Marketo deploys.
Are the State values always the abbreviation?Is the State field on the Form=to the State field on the flow step you are showing? Sometimes systems have more than one often shown as "State (A)"Check the Results log to see what happened.
You should check if your Marketo User can see these fields. If it cannot, you can adjust the security settings so it can.The new fields will show up in Marketo in a bit, then you can use them.
You need to provide the designer the limits of what Marketo pages can do. Make sure the person coding it has the html from a Blank Marketo LP Template.Make sure they know the DIV tags needed for editable sections.I agree with Edward that you need to constrain the designer to make a page that isn't t...
Great answers from Carol and Michelle! One point to make is that Marketo counts Known Leads with an email: http://community.marketo.com/MarketoIdeaDetail?id=08750000000IhFKAA0 So Anonymous Leads won't be counted. That being said, you should setup a semi-annual process to archive or delete bad leads...
Courtney,I recommend creating several Email Performance Reports based on the emails. If you've organized your Programs by Type in folders, it'll be easy to select them.An alternative is to use the Smart List option to pull in Leads who match the Programs and Progressions you want. Keep in mind that ...
Inferred Country is automatically inserted into any new lead record. It is an IP lookup based on the assigned IPs to a country, ISP, etc.You do not have to do anything other than encourage people to visit your site or fill out a form.You can setup a workflow to take the Inferred Country and assign a...
Good question. I'd expect they'd become "unsubscribed" in the program and just not get email...but pausing? Unsure.Subscribing.
Yes if you run Text Only emails as a separate campaign.No if you send regular emails. The problem is that tracking Opens is done via a 1px graphic inserted by Marketo at run time. Since not everyone downloads the images, only some people are counted as Opens, so that data is largely directional.Text...