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We do a ton of A/B testing but with no long term strategy beyond - let's just improve conversion rates - and our tracking (practically non-existent) and ability to learn from our testing could be much improved. How do you organize your results to ensure your a/b testing strategy is moving forward i...
Hi Alix,We use the Webex/Marketo integration for webinars and also use pending approval for all registrants. We do not see data in Webex for leads, registrations, etc either. All the data just sits in Marketo. We have a webinar coming up that currently has 577 registrants in Marketo - it shows 0 ...
Hi Simon - We are building something similar but with a third party as we couldn't figure this out on our own. It's pretty cheap all things considered and I'm happy to send you contact info and our expected costs via DM if you are interested. Lauren
Andy,Was just curious to see what you ended up implementing here? I am working through similar issues.Thank you!
Hi Emily - if you end up using the Slideshare integration can you post here again and give some feedback? Slideshare was a great lead generation tool for us up until they made this transition and they are not providing much if any documentation to show value for the crazy high (for us) cost per lea...
Hi Lizzie - Josh probably has it covered in the above but we've had similar issues and in some cases it has simply come down to our communication limits. The lead had already received their limits for the month, thus they were not sent any new emails.
Naor,We are currently dealing with way too many leads (and almost as many duplicates) after we recently added Salesforce to our well established Marketo instance so this might be extreme for you given your database size. We are restricting the sync for the below: lack of sales activity over a certai...
Hi Naor,We are currently dealing with a similar issue. Marketo offers a one time "dedupe" that you have to pay extra for. Our dedupe is currently running and while we have had some hiccups it will in the long run solve this problem for us. Once the dedupe is complete we are setting up some sync u...