Lauren_Beth

Thank you, Phillip. Do you mean labels/tagging with Marketo? Or within your own excel sheet.

Thank you!

Jessica - very helpful to have all in one place. Thank you for organizing it. What does your documentation looks like for test results? Do you use a tool of some sort or just excel?

Very interesting stuff Zak!

Thanks, Joe! Nice meeting you yesterday. My company is on a good path but only after having to go through many trial and error moments the past few years. I still find little things here and there that would make our jobs easier if laid out in a bit more detail in the Marketo docs or within the co...

Very interested in bench-marking where instances should be amongst other Marketo users and industry peers. It's hard to tell where we should be.

Hi Scott - We used to use Basecamp calendars but that was the only feature of Basecamp that really worked for us. We've recently switched to Wrike which has some very good calendar/planning views which is much more task oriented than Basecamp was, a plus for my team. We also use a calendar in Sale...

Hi James - We keep our unsubscribed contacts to stay compliant with their wishes and instead clean up through a variety of other nightly batches related to hard bounces, lack of activity, etc. I'd suggest doing that over wiping them based on unsubscribes.

Thank you, Josh. We seem to have more rules, lead routes and queues than two or three organizations combined given our business model, thus why complete automation has been elusive thus far. We do not have a SDR team though it has peaked the interest of our sales board as of late.

Hi Michael - I echo Kim's suggestion. Engagement programs are a great fit for you. If you are looking to run up scores - try adding web activity campaigns. If lead visits x amount of pages in x amount of time, send them this piece of content or a related offer. Because it is triggered on their ac...