Shari_Horton

This gets viewed often, so I thought to circle back and post that we have moved away from the "always recalculating normalizing score" to the cumulative score that caps interest scoring and degrades score for inactivity. Our sales folks are thrilled. We think this will have a most positive impact ...

No... It means that every time scorable data values change - it triggers the lead to be completely rescored. (e.g. Visits website, triggers a set of 10 interest campaigns to run). The scoring campaigns are all based on activity within the most recent 30 days. Maybe this is not often used. The...

No, by normalized, we mean that ever time scorable data values change - it triggers the lead to be completely rescored. As in it runs through all the scoring campaigns again. The scoring campaigns are all based on activity within the most recent 30 days. It creates so much clutter in the activity ...

I have a similar challenge, for a given set of leads - not all of them and need to "hide" those leads from Marketo for a very short period of time. Is there a way to make this work in only a particular use case and for only a specified period of time?Thanks in advance for your thoughts.

I am not an expert, but we just made a pretty major change to our model. We cloned the existing model, made the changes, then built some campaigns to level set leads to the new proper place, then turned on the new model. We archived the old one so as to 'document' last year's plan.