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Hi Justin! There are a lot of variables to consider here but my main recommendations would be making sure the content is relevant to the segment you're creating and not base it on percentages. Things to consider: Are you scoring your audience based on interactions with your brand? Can you determine ...
Hi Justin,Thanks for taking the time to respond, I appreciate it. I've worked on them in the past, just not implemented or used RCM. Since we have RCE, I'd love to make use of RCM. We do have qualifying criteria for it all, as well as rules. I do think I'd be interested in time stamping as that slid...
I've worked in Marketo for about three years now and am finally setting up my own Lead Lifecycle Model. I haven't used Revenue Cycle Modeler, and am interested in using it in tandem with a Lifecycle Channel/Operational Program, and found this article for using both in a way that still allows you to ...