Abhishek_Chand2

Have you attended the Adobe - Marketo webinar? They shared good insights and how will it be going forward. Please find the key take away points from the webinar here​-AC

This is really helpful, thank you for sharing the insights and also the resources.

Engagement score shows how engaging or effective our content is in the program.It is is based on a proprietary algorithm that takes into account both engaged and disengaged behavior.-AC

This is really incredible, you guys are rockstars!!! Keep up the good work and keep helping people to learn Marketo.

May I ask why do you want one click unsubscribe as it is not the best practice?-AC

Hi Allison,Demandbase is certainly a cool tool as it has great user friendly features, my recommendation will be based on the size of database you have. If your CRM or Marketo database have good number of people from the Accounts you are planning to target then Marketo ABM will be best. Incase you n...

Yes, tokenizing does not mean integration or anything closer to integration, i mentioned that it will only reduce the manual work

Marketo does not have such functionality to automate it, if you would like to do it either build your own or go for the tools mentioned in above comments.For manual work, you can create email template and then tokenize the template which will reduce lot of manual work and you cannot have the functio...

It completely depends upon the data available in Marketo instance and your CRM. If you would like to get deeper reports, then make sure you have defined lead life cycle model in your instance.

Hi Sara,As Greg mentioned it is not a standard process, because for Marketo lead or contact is just an status, it does not have any distinction as we see in SFDC. So if you convert a lead to contact in SFDC, then Marketo will just update the SFDC status as contact.And if duplicate values are created...