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This is really helpful, can be considered as a best practice document.
There is a lot of information available on community and also most of the important points are shared by members. One can always rely on community to find the answers of all the doubts. For a newbie I would like to recommend that one should also understand the SPF and DKIM concepts and how it effect...
The challenges you face are the reasons you are here
I think one of the important factor to consider is negative scoring, if there is no engagement for a period of time then score for the particular lead should reduce.Also, as we define the key webpages, we must also define the pages for which there should be either no scoring or negative scoring, for...
Hi Jamie,Sorry for a little delay in response. I think in this scenario, we may need to update the trigger campaigns for old activities in behavior scoring.Assign date of activity in triggers so that system do not update the score for older activities, but this has to be done for all the scoring tri...