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Thanks for your reply, @SanfordWhiteman. In my case, my form lives in the Design Studio (this what I believe you mean when you say global form). What I infer from your response is that given this configuration, I should have to set Acquisition Program via Smart Campaign (this is the behavior I want)...
I'm using paid media to drive traffic to a content offer in the form of a Marketo landing page with Marketo form. The form is capturing utm values that allow me to track which ad platform/campaign generated any new people. Question: How can I set an Acquisition Program value representing the ad plat...
I'm no expert, but in the absence of other responses, I'll offer a couple suggestions:On the off-chance you have 3 or fewer Calendly calendars, you might consider Zapier's paths feature. I believe this would allow you to configure your Zap so that:if user booked Calendar A -> add to Mkto list 'Booke...
How can I integrate Marketo and Google Ads so that Marketo sends Google Ads offline conversions when a specific type of opportunity is created when I don't have a stage for that opportunity type in Revenue Model? We currently have Salesforce (SF) and Google Ads (GA) integrated so that SF tells GA w...
What recommendations or best practices do you have for analyzing an existing lead scoring model towards identifying ways to improve? Context: We're planning to launch a new marketing tactic that could increase the volume of leads and therefore volume of MQLs we pass to our sales team. We're already ...
This is lifted from an internal doc I developed to help our customers in just this situation.Kiersti Esparza - any chance you're willing/able to share this internal doc with me and/or the community? I'm trying to connect my IT colleagues with all the pertinent details here so we can create instruct...
Sanford Whiteman - thanks for the reply and for giving me the vocabulary to tackle this challenge. I'll dig in to the referral form pattern and post back here if I can share anything of benefit for the community.
I'm trying to build a nurture program that will send a series of survey solicitation emails. I'll run a batch campaign to identify people who should be added to the nurture program. The emails will be sent from the person's contact owner. However, our contact owner's are in and out of the office on ...
Thanks for the reply, Sanford Whiteman. I agree; the design is confusing. We've painted ourselves into a corner. When we migrated to Marketo, I took a recommendation to maintain some email subscription preferences as 'Subscribed to