Marc_Asmus

Level 3

Joined the community 30-05-2017

Level 3

Seattle, WA

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Re: HTML link in Salesforce task?

by Marc_Asmus 10-05-2022

Thanks @SanfordWhiteman!

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2585 0 0
HTML link in Salesforce task?

by Marc_Asmus 09-30-2022

Is it possible to create Salesforce tasks with HTML links that display friendly link text that I define? Meaning, the underlying link--for example--is:https://www.a-survey.com?Name=Surveyee&CampaignID=12345 When the task owner looks at the task via Salesforce, they see friendly link text like:Start...

Discussions

2633 0 2
Re: How to identify marketing-influenced opportunities?

by Marc_Asmus 10-29-2021

Thanks for the reply, @Floyd_Alvares2! I really like the Opportunity Influence Analyzer for showing marketing's influence on one specific opportunity. But, like you've said it doesn't help identify all the opportunities marketing has influenced. For any one else who reads this... as a next-best opt...

Discussions

3178 1 0
How to identify marketing-influenced opportunities?

by Marc_Asmus 10-27-2021

My CMO has asked for a list of all won opportunities influenced by marketing from the last year. Is there a way to source this via Marketo?I'm thinking of "marketing-influenced" as: a person with contact role on opportunity reached "success" on a program before the opportunity closed. We're synced w...

Discussions

3209 0 2

attribution opportunities reporting
Re: Lead enrichment - how many webhook calls is too many?

by Marc_Asmus 09-03-2021

Thanks for the reply @SanfordWhiteman! Does Marketo provide visibility into how fast calls return? I ran a few tests through Postman that suggest these calls take <1 second. Can you describe what gets hairy above 50k calls? Is it that Marketo needs time to process all the calls and could delay subse...

Discussions

2534 0 1
Lead enrichment - how many webhook calls is too many?

by Marc_Asmus 09-03-2021

I'm interested in enriching every lead in my Marketo database daily with data from a different tool within our tech stack. I'm running into an issue with the native integration between this tool and Marketo that's causing duplicates to be created within Marketo. So, I'm exploring alternatives. One...

Discussions

2548 0 3

API limits Webhooks
Creating new Salesforce lead record type. Impact to Marketo?

by Marc_Asmus 05-12-2021

Our Salesforce admin is working towards creating a new lead record type in our Salesforce instance. Before they do so, they've asked if there's impact to Marketo we should be wary of. My best guess is that there'd just be another Record Type ID value (e.g. 012E0000000NByqIAG) present in Marketo, but...

Discussions

1093 0 1

sfdc sync
Why would Google Analytics utm values on Marketo email links be tracke...

by Marc_Asmus 05-05-2021

I recently sent an email blast with utm tagged CTA URL like:https://www.example.com/offer-registration.html?utm_medium=email&utm_source=marketo&utm_campaign=ES-2021-05%20Investment%20Truths When looking at Google Analytics data, a large number of sessions have been attributed to completely differen...

Discussions

1776 0 0
Re: Set Acquisition Program = advertising program when form fill impli...

by Marc_Asmus 05-05-2021

Thanks again! I tested this by turning off all smart campaigns within my program then form filling with a new-to-Marketo test record. I'm still getting the impression that Marketo is implicitly adding the person to the program, thereby setting acquisition program. From test lead's activity log... Pr...

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Re: Set Acquisition Program = advertising program when form fill impli...

by Marc_Asmus 05-03-2021

Thanks for your reply, @SanfordWhiteman. In my case, my form lives in the Design Studio (this what I believe you mean when you say global form). What I infer from your response is that given this configuration, I should have to set Acquisition Program via Smart Campaign (this is the behavior I want)...

Discussions

2590 0 2