Casey_Grimes

Casey_Grimes
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Date Last Visited
‎03-05-2024 09:33 AM
Level 10
Joined the community 29-10-2014
Rank Icon Level 10
Martech Innovation Manager
San Diego, CA
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  • Re: Tracking PPC Conversions with Google Analytics
    by Casey_Grimes name dot 10-02-2015

    Hi Jennifer,So, there's a bit of information missing here: on the PPC ad itself, is the original LP hosted by Marketo or is just the CTA? I'm trying to map in my mind the full sequence of events.The best way to resolve this would be to look toward the actual outcome of your goal and tracking, but on...

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    Discussions
    1327 0 0
  • Re: Is there a way to make my lengthy checkboxes scrollable?
    by Casey_Grimes name dot 10-02-2015

    Hi Matt,The first thing that jumps out to me, from a UX point of view, is what's causing the checkbox to need scrolling?From a technical point of view, though, you can't really have overflow:scroll without setting an original height. :X

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    Discussions
    766 0 0
  • Re: Email Revenue Tracking?
    by Casey_Grimes name dot 10-02-2015

    Hi Laura,You can track revenue from emails, but it does involve some work being set up: if you have Revenue Cycle Analytics and set period costs for your programs, or if you have campaign influence set up in Salesforce and tie all your emails to individual campaigns, you can run reports that will sh...

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    Discussions
    2075 0 0
  • Re: Has anyone successfully done this?
    by Casey_Grimes name dot 09-08-2015 quickview

    I actually quite dislike the method shown in this blog post, if only because it's really muddying up what events should be, and this sort of data is much more useful as a dimension instead of being separated into an event.As such, I would do something much simpler. For instance, if you wanted to rec...

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    Discussions
    1542 3 1
  • Re: Integrating Google Analytics with Marketo
    by Casey_Grimes name dot 08-27-2015

    Yes, somewhat.The big thing to keep in mind is that the Marketo API cannot run associateLead (which allows you to populate specific field values) on anonymous leads, so you have to do workarounds in order to get anonymous activity (which frankly, a lot of UTM-tagged activity is) recorded. Thus why I...

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    Blogs
    11384 1 0
  • Re: Dynamic international unsubscribe page
    by Casey_Grimes name dot 08-26-2015 quickview

    Hi Stephen,You have a few options:- You could have different forms display based on the country of the user using segments (the most user-friendly option)- You could set a language variable in JavaScript on your dynamic text, have a window.onload check for the variable, and use innerHTML to swap the...

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    Discussions
    3509 2 1
  • solved badge Re: Google Analytics, Marketo, Landing Pages... and Regular Expression...
    by Casey_Grimes name dot 08-26-2015

    Hi Ryan,In regards to Issue 1, the view filter regex you came up with WILL work, but because mkt_tok is a standard parameter, I'd just as soon remove the parameter from view rather than set up a regex. It's two different ways of looking at the same solution; the only reason I lean a little more towa...

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    Discussions
    3708 3 0
  • solved badge Vector versions of mission badges available?
    by Casey_Grimes name dot 08-25-2015 quickview

    In keeping with geek traditions, I need stickers on my laptop--and in my life. I have two Salesforce stickers and zero Marketo stickers, which is a shame. I even asked for stickers at Summit and there were none! ;(Now, I could do a round of printing generic Marketo logo stickers, but I figured that ...

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    Discussions
    1250 0 2
    Community Feedback
  • Integrating SAP CRM with Marketo
    by Casey_Grimes name dot 08-25-2015 quickview

    I'm looking at performing an integration between SAP Cloud for Sales and Marketo and was wondering if anyone had any experience or wisdom concerning integrating the two systems together—any trip-ups I should watch out for? Unfortunately, it looks like the document mentioned here is unavailable at th...

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    Discussions
    2234 0 2
    Integrations
  • Integrating Google Analytics with Marketo
    by Casey_Grimes name dot 08-25-2015 quickview

    You have likely seen a wide variety of questions around integrating Google Analytics—the most commonly used website analytics tool — and Marketo, be it with reporting, tracking or data sharing. Given that the topic comes up so often, and there are so few resources specifically targeted towards Marke...

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    Blogs
    33827 39 30

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Public Statistics
Date Registered ‎10-29-2014 04:04 PM
Date Last Visited ‎03-05-2024 09:33 AM
Total Messages Posted 702
Likes Received 1183
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