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There are ways to track this, but it's very much a Rube Goldberg-esque endeavor. I'm assuming for purposes here that you are tying your Marketo User ID to your Analytics ID or you're having every link Marketo-encoded here.For your iOS/Android install campaigns, set up URLs that write into Google Ana...
Hi Jean-Pascal,Absolutely—this is actually how I deploy this code in most environments. You will need to set a custom GTM variable that pulls the user ID from a defined JavaScript variable. With the custom User ID field being set in Analytics, you just need alter your Universal Analytics tag to fire...
Ah, so the question you asked a little earlier makes more sense now. That being said, if Wistia is working on a custom integration versus the more kludge-y ways that have existed in the past, I'd like to really push for custom activity types to come with the integration if at all possible. This woul...
Thanks for the documentation (and dealing with our barrage of questions!)That being said, I'm still going to throw another question: is lead ID now assigned at the time of someone becoming an anonymous record or known record? If behavior is changing from today, then how is it changing?
Lately I've been experimenting with using another layer of DNS setup around mail in order to see if raw deliverability rates are improved—specifically with using DMARC records and setting up DNSSEC. Anecdotally, it does look like DNSSEC gives a bump in terms of inbox placement for some email hosts, ...
Hi Mike,The issue and rub here is in fact that wait time between the record being anonymous and becoming known (if they in fact ever become known on that session.)To use a very simplified example, let's say Widgets Co. is using paid advertising to promote Product A, Product B and Product C. There's ...
First off, I'm assuming with this answer that you have a fixed number of rotating assets that will always be roughly the same. If it's widely varying per page using the template, then go construct something with AngularJS on a free-form landing page. Do not pass go, do not collect $200. In fact, if ...
Hi Julia,In terms of syncing campaigns, the available space used by Salesforce is relatively small; where things get chaotic space-wise is having Marketo write Activities to Salesforce. With that being said, depending on the relative size of your SFDC/Marketo databases and any SLAs that you have in ...
I'm actually rather annoyed at the announcement surrounding anonymous leads. The under-utilization of anonymous leads isn't due to their lack of usefulness; it's due to a lack of awareness and the possibilities they hold.Tracking anonymous records on their path to becoming known to the system is a k...
Hi Justin,I'm well aware that Marketo doesn't support having á in email addresses and thus why I'm trying to root them out in the first place. When data comes in from other sources, these entries can get erroneously added to Marketo—the best option I'd currently have is to do the pull via API or th...