Level 10
Joined the community 29-10-2014
Level 10
Martech Innovation Manager
San Diego, CA
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Casey_Grimes
11-22-2017
Python's a good general-usage language to know either way, and most data science/AI platforms are going to have some level of support for Python. You may run into some issues where R or Scala will make more sense (and you'll likely want to know some SQL if you don't already) but I think it's a decen...
4264 1 0
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Casey_Grimes
11-22-2017
Whenever I'm looking for email campaign inspiration, I like to check out Really Good Emails—and in this case, they have a full category dedicated to holiday ecards.
2039 4 1
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Casey_Grimes
11-22-2017
With all due respect: you don't exactly learn a programming language and you're "done." I've been studying HTML, CSS, JS and PHP for at least a decade and the amount of change that has happened in each of those since I began (HTML 4 -> 5, CSS 2 -> 3, ECMA 3 -> 6, PHP 4.4 -> 7) has been incredibly dr...
4264 3 2
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Casey_Grimes
11-20-2017
Hi Robin,This should be possible, but there's a couple of precautions to keep in mind here:The Email Script token for calculating year needs to be as high as possible in your folder structure as possible so any emails sent inherit the {{my.year}} token and perform the calculation. If you completely ...
3263 0 0
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Casey_Grimes
11-16-2017
Hi Charles,I'd need to know a little more detail, but there are few potential issues here:1. If you're looking to add HTML elements on a label for something like a radio button value or multiple checkboxes on one input, you'll need to actually specify the value. Marketo will automatically assign a v...
4800 1 0
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Casey_Grimes
11-09-2017
Actually following up on this: asked around in mixed B2B/B2C email marketing and the response was almost universally along the lines of "yes, this works if done extremely sparingly or done as actual one-on-one, but once people cotton on to the idea it's not effective."
4487 1 0
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Casey_Grimes
11-09-2017
Hi Gerard,You're guessing correctly that in this context, it's B2B. In this particular company's case, there's not a lot of personal addresses in the system period, so it's difficult to get any meaningful benchmark there. Asking around for B2C-side opinions now.
4487 0 1
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