Casey_Grimes

Hi Gerard,You're guessing correctly that in this context, it's B2B. In this particular company's case, there's not a lot of personal addresses in the system period, so it's difficult to get any meaningful benchmark there. Asking around for B2C-side opinions now.

I'm ambivalent leaning towards "don't do it" re: fake forwards. I've worked with a company that has stayed pretty committed to the fake forward strategy over several years, and it's pretty much only the fake forwards that land in my spam folder. The actual conversion rates from the emails aren't a g...

Hi Danielle,It's important to remember that when you're making email markup, you're actually placing code in your email that Marketo isn't going to detect as a link. For example, a basic Register Now button would look likeMarketo isn't going to see "target" as a link to encode and track, so you'll w...

I've used the buttons you're referencing, but most folks simply don't take advantage of them. Typically I use schema for more customer-centric data, such as event confirmations, registrations and so forth.You will need to register your emails as having schema with Google (which has some requirements...

Hey Jonathan,This looks pretty nice! Played around with it a bit on a few templates I had saved locally—I know you're not saying here that you support emails as well, but there is at least partial support (it seems to have issues with global color variables there.) From a development point of view I...

Hi Dawn,There are plenty of ways to simplify and cross-reference reporting, but a large part of that is migrating away from Excel. I know people get very comfortable with the powers of Excel, but it's really a matter of finding another tool that allows you to do that level of manipulation and analys...

Hi Olga,In cases like this, what typically makes the most sense is to go to a page on the corporate website with the same basic structure as you have now and look at the final, rendered code in the browser. Copy all of it and see where you may need to correct relative paths (i.e., vs. and if it ma...

FYI: I just wound up doing a manual control of the conditional display for the sake of time. It's just frustrating to not have any in-depth documentation on what exactly forms are doing when they create/destroy fields; likewise with error messages and timing.

Hi Yulya,Would you mind sharing the page that's having the issue? I'm actually right in the middle of working on a page that not only has OGP and Twitter card support but some specific iOS/Android markup (because I'm painfully extra like that) and haven't run into any issues. Usually these things ar...