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Sanford Whiteman that's a really great idea, I would love to, I am on a biz trip to China at the moment, will be back to the US on November 5th, let's jump on a call sometime after that.
RCE allows building really nice heat grids for various email marketing metrics (see open rate heat grid example below), BUT all the heat grids are in the CST time zone, which makes it incredibly annoying to run reports on other regions. This is one of my biggest Marketo pet peeves, couldn't help but...
The best practice is to keep your CRM database as the master source of your data, therefore it is usually advisable to merge records in the CRM.
We also use Ringlead, and I ran into this issue a lot. You cannot restate mrkt created date, but you can update acquisition date. I use acquisition date in most of my reports and quite often run batch updates like this:SFDC will keep the created date of the master record, and in our case, it is usua...
We localize in 8 different languages, use segmentation and dynamic content extensively, but I am currently rebuilding the whole thing. I would strongly recommend using language preference field in conjunction with country/region and not to assume that people want to receive content in certain langua...
We do a lot of email marketing in East Asia (China, Japan, Korea), through extensive a/b testing we found out that the best time for our target audience is 6-8am, everything sent after 11am-noon has much lower open rates. I concur with Josh, it is different for every audience, the best way to find o...
I don't think there is an option to download all of the MSI data for your entire database. You could try to download the last interesting moment data for all of your records from the MSI managed fields in salesforceOr you can download interesting moments for each account using the opportunity influe...
It seems like this "efficiency" metric is not so much about the marketing influenced revenue and ROI (you probably report on that already), but overall operational efficiency. Love when C-level comes up with these wonderful ideas and metrics .I had to report on the "efficiency improvements" some tim...
Hey Olivia, these 2 blogs by Kristen were the best place to start for me with velocity scriptingBasic Email Scripting Examples for MarketersA Few More Email Scripting Examples Apache Velocity - Velocity User Guide - great resource to dig a little deeper
Hey Tara,did you resolve this case in the end? I started having the same issue in our instance after our admins did some major changes in the SFDC, I am sure something they did is triggering this change of ownership, but we were not able to identify the cause yet.ThanksIryna