Iryna_Zhuravel4

Seems like you are missing closing brackets in the "Role" token, Marketo does not recognize it, hence the error

Good points, Dory!I also prefer to do my a/b tests through the random sample, email programs didn't give me any major issues, but I see them more as a quick and dirty way to send one off emails

It all depends on how you are using these newsletters and what you are trying to achieve with A/B testing.If you have an email that you are planning to send just once, and you want to get the most out of it, use the email program. Send the test to a small percentage of the target audience, see which...

Hey Steve,there are 3 methods to A/B test emails in Marketo:1. A/B test in email program - Email Test - A/B Test - Marketo Docs - Product Docs 2. Champion/Challenger in the email itself - Email Tests - Champion/Challenger - Marketo Docs - Product Docs 3. Random sample in the smart campaign - Some T...

Agree, snippets will work well for this.I would also make sure every sales rep has all their contact info up to date in SFDC, this is generally a good practice and will make everything cleaner.

Are these tasks created by Marketo? Does this campaign do anything SFDC related at all, like add registrants to SFDC campaign, update SFDC field value?The changes your webinar campaign makes is triggering something on either Marketo or SFDC side to create these tasks.If the tasks are created by Mare...

Thanks a lot for your replies, I'll look into the tools you mentioned. In addition to Wrike various departments in our org used/are still using Jira, Assembla and Basecamp.Agree, Jira is too enterprisey; Assembla is mostly geared towards software development processes; Basecamp at the time had even ...

Why don't you just add lead owner first name and lead owner last name tokens?

To see the number of leads in your smart list go to Leads tab, you will see the number of leads in the bottom right cornerYou can subscribe to a smart list to monitor its performance Subscribe to a Smart List - Marketo Docs - Product Docs If you want to see graphs and trends I would rather build a r...

Hey Amy, Marketo has pretty solid documentation on MSI - Marketo Sales Insight - Marketo Docs - Product DocsHere are some more resources:Marketo Sales Insight Benefits Overview for Sales Teamshttp://www.marketingrockstarguides.com/wp-content/uploads/2013/12/Sell-Faster-with-Sales-Insight.pdfI've als...