Chandini_Kalsy
Chandini_Kalsy
Level 2
Experienced B2B data-driven marketing and statistics professional with 4+ years of experience of working in small to medium sized companies like Xradia Inc. (Head Quarters – California) as well as large European conglomerates like Carl Zeiss ($6.5 Billion Annual Revenue; Head Quarters - Germany) and Mettler Toledo ($2.5 Billion Annual Revenues; Head Quarters - Switzerland). I have designed and implemented integrated marketing campaigns (content marketing, e-mail marketing, SEO, PPC, web marketing, social media campaigns, online event programs like webinars) and demand generation programs in different markets (North America, EMEA, APAC, Japan and China) which have consistently increased sales pipeline quarter-over-quarter. Additionally, I have experience of streamlining marketing and sales processes to ensure that qualified leads find their way into the sales funnel leveraging marketing automation tools (Marketo) and CRM (SalesForce). I also have the ability to effectively communicate the value and impact of marketing campaigns by aligning marketing processes with business metrics that matter. -Project Management -Post Merger Integration - (Managed and led post merger integration and alignment of Digital Marketing initiatives) -Global Digital Marketing and Campaign Management -Digital Marketing (Marketo, Google Adwords, Search Engine Marketing, Web Analytics) -Global Demand Generation Programs (lead lifecycle management/lead funnel optimization, lead scoring/lead prioritization, lead nurturing programs, campaign design and implementation, business KPIs and measuring success) -Primary/Secondary Market Research, Pipeline Analytics -International Market Development
California
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Location California
Date Registered ‎04-24-2012 11:20 AM
Date Last Visited 2 weeks ago
Total Messages Posted 22