LinkedIn Lead Gen Forms Not Found

[Anonymous]

After setting up LinkedIn Lead Gen via LaunchPoint and working with our LinkedIn rep to create a campaign, I am unable to set-up a Smart Campaign in Marketo. When I use the Fills Out LinkedIn Lead Gen Form trigger, the active LinkedIn form is "not found". Marketo support said that someone had to fill out the form first before Marketo deems it active. We did that and it is still not found. Anyone else having similar issues? Any resolution?

[Boris_Kiperas1]

I had the exact same problem some time ago. The Fills Out LinkedIn Lead Gen Form trigger appeared but it took a while. There is a delay, it takes a little while for your trigger to appear after you create a new Linkedin Lead Gen servioce in LaunchPoint.

[JD_Nelson]

It only appears as a trigger-able action AFTER the first form for EACH campaign has been filled out. It's not "taking a while" it's just that's how long it took for you to get your first submission. It makes it very difficult to keep on top of triggers since you have to keep checking back or setup an alert system like I did to detect when a form you're not monitoring is filled out for the first time.

[Yoav_Guttman1]

the alert you set up was for the LinkedIn Lead Gen Form or a Marketo form? If it was a Marketo form, how was it set up, since until that first person completes the LGF on LinkedIn, Marketo doesnt see that person as filling out the form. If in LGF, how did you set the alert up?

[JD_Nelson]

I created a smart campaign for "filled out linkedin lead gen form" then a filter for 'is not' and I picked any of the forms that we had setup properly. THEN, unfortunately, each time one is found you have to go back in to the smart campaign and add that form to the list to exclude moving forward. Hope that makes sense.

[Yoav_Guttman1]

Great idea - followup: When it detects a "new LGF form", is the data from the contact passed into Marketo?

[JD_Nelson]

Yes, it reacts just like a normal SC would. The difference is that you should use it as an alert campaign only, you won't be able to do any attribution to which lead form because that's the overall issue we're trying to resolve. So, let's say I have 5 lead gen forms running. Initially my SC would just watch for 'filled out lead gen form' and then trigger an alert when someone fills one out. I go in as soon as possible, figure out who that person was, run them through another campaign-specific SC that attributes it to the correct lead gen form (thereby setting that form to trigger moving forward). Then I go BACK to the alert campaign and add that form name to the "form is not" filter so that now my alert campaign is watching for ONLY the remaining 4 forms that have yet to be triggered.

If you're on top of your game you'll only need to be alerted once per form, update the logic and after 5, in this case, you're done and you shouldn't need to worry about anything moving forward until you add a new campaign.

[Anonymous]

Found a solution I think? You can send existing leads through a Lead Gen Form by creating a test campaign and adding the new form to an existing Direct Sponsored Content piece, then previewing the ad and filling out the form with the existing test email address. This pushes an activity through and allows you to select the form from the Smart List filter picklist.
Step-by-step testing process for the LinkedIn side is here: https://www.linkedin.com/help/lms/answer/94217​

[Danny_Tran5]

Sort of ridiculous, but this is how we got it to work.

Thanks, Robert.

[Anonymous]

I spoke with my LinkedIn rep today and escalated this issue. I'll report back if I hear anything. I honestly can't believe this is still an issue a year after launch...

[Anonymous]

My LinkedIn rep said the same thing when my Lead Gen Forms weren't showing up in the Marketo picklist. However, as soon as someone filled out the form, the form was then visible in our Marketo instance. No reauthorization needed.

I brought this up with my rep and he said it's a known issue but didn't have an idea on timeline for a fix, unfortunately.

[Dan_Stevens_]

Is there any way to get the company email address into Marketo?  Or is it still limited to primary email address?  For those in the B2B space, I'd be interested to hear how you're getting around this limitation.

There's a current idea around this today:

[Anonymous]

LinkedIn gives you the option to choose "email address" or "work email address" when you build out your lead gen forms. We are B2B as well so are also interested in work email addresses.

I had a call with my rep this morning and asked if we chose "Work Email Address" instead of "Email Address", if "Work Email Address" would simply just populate with "Email Address" as a default or if they would actually have to type in a work-related email. He said there is an option on your profile to add a work email along with your LinkedIn login email, so he thinks you'd have to have that work email populated on your profile for it to auto-populate on the form (he is going to get back to me after he confirms with the product team). I don't think there'd be any email validation for them to actually submit a work-related email, however (eg a lead can still provide a gmail email). His concern was that if they don't have a work email on their profile (most people don't), that the field would be blank and they would have to fill in the field on their phone - just adding another barrier to entry.

I'll try to remember to follow up here after my rep gets back to me.

[Dan_Stevens_]

This is very helpful - thanks Charlton!  Trevor Parsell, FYI.

Please do post back when you have more information to share.

[Anonymous]

I got conflicting information back from LinkedIn...so I was told LinkedIn "should" be able to distinguish between a work related email and a personal email; however, LinkedIn doesn't give members the ability to "assign" a work email to their member profiles. In the event that LinkedIn cannot determine a "work email", the "work email" field will prepopulate with the personal email address so that the field won't be blank on the form. They encourage us to use the "work email" field in the case that a user would go in and possibly change their email even if the field is prepopulated with their personal/primary email address. Hope that helps.

[Trevor_Parsell]

Hey Charlton,

I went through this process a few weeks ago and found that even when you add "Work email" to your LinkedIn lead gen form, you still cannot map the values from that field to the "Email" field in Marketo. In other words, LinkedIn's "Work email" field does not show up as an option when setting up field mapping in the LaunchPoint connector.

Though based on what you said above, even if we could map work email to marketo, it would be populated with a personal email address since many people do not have a work email associated with their LinkedIn account.

I think the ideal scenario would be to allow work email to remain empty on the lead gen form unless someone has an actual work email associated with their profile. This would require an extra step but is the only way B2B Marketo users could consistently use and rely on LinkedIn lead gen forms.

[Anonymous]

Got some answers from the product team over at LinkedIn. Turns out that "work email" is just an alias field. There is technically only one email field being passed through the integration (the reason why we only see one "email" in LaunchPoint). However, if we use "work email" the primary email address on the account will populate and pass to Marketo just as if we used the regular "email" field. The thinking was that folks would be more inclined to input their actual work email address if the field was labeled as such.

They also confirmed that they cannot in fact distinguish between a work or personal email per my previous post.

[Trevor_Parsell]

Charlton Swearingen​

Thanks for the info! I didn't know that but that makes sense.

My concern is that very few people will backspace the personal email address that is pre-populated in the work email field and replace it with their actual work email. If someone did do that, I wonder if it update their primary email address in LinkedIn to their work email?

Did they say if there a way to turn off the auto-fill functionality on the forms for the work email field? I think that would solve the problem! It looks like the challenges are on the LinkedIn side instead of Marketo.

[Chandini_Kalsy]

We are facing similar issues.

[Adele_Miller]

Did you get any update on this Joshua Weinstein​?

We are experiencing the same issue - thanks!

[Anonymous]

The issue was resolved, but I'm not 100% how. It was something Marketo's technical team had to fix. Once they fixed, we did have to re-authorize the launchpoint service.