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Sounds like either you need to set this up as an operational program type or do not use the "change program status" flow step in your smart campaign if the status you're changing it to is one of the statuses you've marked as success for that program type.
I haven't used that particular event tool, but I've used others and to integrate with Marketo the best way is to leverage the Marketo API and that event tools API and map which fields you want to push data from the event tool to Marketo. You would have a program that houses the smart campaigns to ch...
I was just referring to what I've seen happen with gmail. We tested using the person's actual name and email address vs. their name and a marketing email address, and we found that when it was not their name and their email address it would sometimes go to spam for gmail.
Which Marketo dashboard numbers are you comparing it to and in what time frame are you pulling the data from? Keep in mind Marketo has a 90-day data retention period for some activity. You can see the specifics of their data retention policy here.
It is possible for the email could be going to spam for email addresses that are not business emails. Did you check your spam/junk folder. Also I know with email clients like gmail, if you're using a different from address name from what's in your from email address it will likely go to spam. For ex...
I'm not at the moment but a couple of reasons that I experienced issues with links in an email in the past include: Misplacement of the 'http://' in a token for example if you place the http outside of the token and inside the token itself so that url technically has a duplicate http like this - 'h...
Great post Nicholas! I recently inherited 4 instances at my new company and this will be very helpful.
I just inherited 4 instances! This is great and will definitely come in handy.
You can bulk approve landing pages in Design studio if you have to edit the global form and several landing pages are put into draft state.