At some point in our careers, we've all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, "KEVIN, this ...
Hi Dan Stevens -Thanks for sharing! Apologies in the delayed response, I've been on vacation. Our legal team (interestingly, in France) has generally offered a more strict interp...
Preparing for GDPR: It's Not Marketing's Job...or Is It?“GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibil...
Thanks Grégoire Michel for the great information. Apologies for the delayed response, I have been on vacation. We have also had a difficult time with our lawyers to clearly defin...
“Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR disc...
If “our similarities bring us to common ground,” (Tom Robbins) we’ve reached our destination.No doubt, you have quite an assembly of tools in your MarTech stack acquired in various...
Dan Stevens I agree that it is wise to implement procedures globally, as legislation is only getting more restrictive. Why wait to gather opt ins and supporting information? I als...