Level 9 - Champion Alumni
Joined the community 04-05-2015
Level 9 - Champion Alumni
VP of Operations
Denver, CO
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Just when you thought GDPR was confusing enough, enter the topic of “legitimate interest.” Many of you have asked about it, wondering if you can bypass obtaining express consent opting for legitimate interest instead. I can almost hear the glimmer of hope in your voice as you ask...could legitimate ...
2355 6 0
Blogs -
by
Michelle_Miles3
03-12-2018
Kevin McMahon I think you could offer an opt-in globally, and record proper documentation each time you capture it. However, you could still market to US folks if they ignore the opt in, so long as they haven't unsubscribed. If you have data management campaigns that marketing suspend folks who nee...
2580 0 0
Blogs -
For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” you missed a good discussion. The most popular topic of the day was “consent.” We had many questions regarding GDPR compliance requirements—everything from permission to retain personal data, to what to d...
11877 6 19
Blogs -
by
Michelle_Miles3
02-28-2018
I love seeing all this agreement! I agree with both of your comments on legitimate interest and reporting. I get depressed whenever I think about reporting.
3221 0 0
Blogs -
by
Michelle_Miles3
02-28-2018
Our legal team has advised that if we obtain opt-in consent for email with acknowledgement of a privacy policy detailing data use, etc, at the time of opt-in, that the consent would also constitute data consent, and there would not be need for 2 checkboxes. I agree that two check boxes is confusing,...
3976 0 0
Blogs -
by
Michelle_Miles3
02-28-2018
Mark McGourty Data consent should be tracked separately from email consent. Someone could unsubscribe from communication, but still have data consent to fulfill a request, subscription, contract, etc. Withdrawal of data consent would dictate erasure, not necessarily an unsubscribe.In a white paper ...
3976 1 0
Blogs -
From your comments, emails and phone calls, I think marketers are in need of a little GDPR TLC right about now. Trust me, I’m right there with you. Preparing for GDPR is not an insignificant undertaking, and when coupled with the responsibilities of your “day job” it can be an overwhelming load. In ...
2215 9 0
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