Veronica_Lazar1

Hi @Rochelle_P , that's a great question. Here are a few pointers from the exam guide re Best Practices Questions:Demonstrate the relevance of lead scoring in marketing and sales collaborationIllustrate the benefits of the folder structure and naming conventionsApply best practices around A/B testin...

@YosaAddissSMNB @KyokoKazama you are both correct, the passing score is 35/50 after the exam update in January. I will update the post to reflect this change.

@TeodoraAusan the links got updated, you should be able to access the sample tests.

@TeodoraAusan I will reach out to the certifications team and ask. Thanks for flagging!

@Eric_Lee3 congrats on passing the exam! That's a great point you bring - the exam being more hands-on and less theoretical than previous versions. All the questions I encountered were directly related to running/working in a Marketo instance. There's no doubt that people passing this exam know thei...

Do you work with different record types for consumers and dealers? If yes, make sure Marketo sync user has visibility over both record types. One way to figure it out is to log in directly to your SFDC instance with the Marketo credentials and search for records. If you cannot see any dealer records...

I work with Person Accounts in our SFDC setup and normally I use the contact fields in the smart lists. If we write in any contact fields we do have automation on SFDC side that copy from contact to account. In order to give Marketo visibility over the Account fields work with your SFDC admin to gi...

Hi @Malik_Zafar2 I would normally recommend building a SFDC workflow only on the relevant formula fields with time-sensitive info, and the update should come through every time such field is being updatedFor the current records that did not get the update, you can trigger a data value change by upda...