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That much I can't answer since it's our video producer who embeds the forms into Wistia, but I can find out for you if it would add value!
Absolutely second this.We can see which company's are watching the videos, based on the IP, but if we can ideally get the specific Marketo person who watched what video, and how much.
We're using it on longer videos, where we're adding the form after a preview of the video so that they're also able to get a sense of the subject since a title alone isn't enough to judge a 45 minute webinar.
I would probably add one more trigger - Data Value Changes: Inferred Postal CodeThat will take care of leads that may not get an inferred postal code till later on for one reason or another.
I would say the default should be checked (as in do not execute retroactively on anonymous lead data) as those programs won't be behaving as trigger campaigns anymore as they aren't being triggered by action that was just taken, they will be triggered by action taken days or weeks ago.
This I strongly disagree with. Anonymous functionality should be binary - either fully functional or not at all functional. Having them be partially or retroactively functional greatly compromises the integrity of most trigger campaigns as they can start triggering off activities that occurred days ...
So the way we're doing it is actually via Courtney Grimes's guide Integrating Google Analytics with Marketo That integration relies on the Marketo User ID, so that's why I'm trying to understand if this change to anonymous leads will impact that. From my understanding of it, it will.
Seconding this.Our digital marketing team that is responsible for all top of the funnel lead generation will be 1/2 as productive and helpful without the access to anonymous lead data. Marketing Ops and demand gen will not be as good either.This is a huge step backwards for Marketo and marketing tea...
Thanks Dan, hard to keep track of all the comments as the questions and answers are flying back and forth in this thread.
What about the data that's stored about an anonymous lead and then later on associated with its known lead counterpart? Is that gone too now?