Andy_Varshneya1

Micheline Farah​, Michael Mason​, Amanda Thomas​ glad to see all the interest in the predictive lead scoring model! I'm not entirely sure what the best venue would be for a blog post outlining the process and architecture, but I'll start writing it regardless and will look for a suggestion from you ...

LOL what a great blog post. Thanks!

Definitely had a great discussion and realized how this subject could span multiple episodes!

Is it possible to just pin this to the top?

Wow, GREAT read and walkthrough. Thank you!

I was thinking about creating those data sanitation campaigns as well, even though we have data enrichment running in real time. Can't wait to see your write up!

Nice article Jeff.However, in my experience the problem is split 80-20 or 70-30 in favor of the list upload template in terms of the biggest problem creator. Whether we go the route you've outlined or go the route of retroactively cleaning up the values, it's ultimately an issue of preventing the is...

Hey Stephanie,I have a few different high level folders, one of them being Operational. Inside Operational I have Communication Management which contains programs for managing the subscription center, soft and hard bounces, competitor email addresses, etc.

No, you're right about that. I actually avoided a lot of complexity by avoiding the smartlists altogether. I simply have a trigger campaign that sets the values to true when a lead is created, and then use the different opt-in fields as filters in the smart list of my outbound email campaigns.