This week’s Champion Spotlight is Andy Varshneya. Let’s get to know Andy a little bit better!
Company: Optimizely
Title: Senior Marketing Automation Manager
Location: San Francisco, CA
Hometown: Cupertino, CA
What was your first job? Product Marketing Associate
How and when did you get started with Marketo? What was your first role and initial reaction to the platform? My first interaction with Marketo was in my very first role. At that time, we were only doing very basic email marketing so my understanding of the tool was limited to something similar to MailChimp.
What is your favorite thing to do in Marketo and why? My favorite thing to do in Marketo is probably segmentation building because it allows everyone from the demand gen team to customer marketing to marketing analysts to all be more data driven and focused in our approach and better understand what's working well and what isn't.
Through out your Marketo career, what are you most proud of? I am proudest of having leveraged Marketo's API to merge Marketo, SFDC, Google Analytics, and product information to develop our own predictive lead scoring. It was very effective and allowed us to save thousands of dollars every year.
What piece of advice would you give to someone who is just starting a career with Marketo? Invest the time in reading through all the product docs and spend at least an hour a week on the community. There are a lot of great ideas, tips, and answers in there that will not just teach you a lot but also spark new ideas that you hadn't even considered before.
What did you want to be when you grew up? I was obsessed with flying, so I wanted to either be an Air Force pilot or an astronaut!
What is one goal you would like to achieve in your lifetime? The one goal that I've been actively working on is to visit all 7 continents before the end of 2019. 4 down, 3 to go!
Have any questions for Andy? Ask them below!
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