Tara_Petre

If you did have SFDC, you could link to the leads SFDC record by using your SFDC link prefix followed by an SFDC id token. They can then easily access the record's MSI Activity log. An alternative option, would be to include a token to reference the lead's last interesting moment prior to MQLing or...

Hi Matt, Yes this is correct. When you set the test percentage to 20% this will be divided between the test emails, so 10% each, with the other 80% receiving the winner.Tara

A smart list pulls all leads who opened an email, where as an email performance report tells you how many opens occurred. The opens in the email performance report are not necessarily unique.

You could AB test whole emails each with a link to a different landing page and have the winning criteria be based on click through.

Marketo Sales Insight Id - this is the identification for the contact's MSI in SFDC. You can hide the field in Marketo via the field management section of Admin.

In the past, I've found that the first email in an A/B test was sent to the remaining recipients in the case of a tie.

Here is an on demand webinar with useful information for setting up a subscription management center:Don't let them unsubscribe

The process you've described is the process for hiding a field that you no longer want to use in your instance. To hide a field on a form (assuming you're referring to a hidden field in this context) you select the field and the type will be "hidden."

In the email performance report, navigate to the setup tab. You will see filters on the right side of the screen. Select the 'Marketing Activities Archived Emails' filter and select the archived emails you would like to include.Hope this helps!Tara

Are you referencing scoring here? If so you will need to set up a lead scoring campaign which listens for a program status change (ie tradeshow > visited booth) and increases the behavior score and lead score in the flow step.This is a good place to startDoes this answer your question?Thanks,Tara