Becky_Schroeder

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Joined the community 04-01-2017

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Re: Question about A/B Testing

by Becky_Schroeder 01-04-2018

Thank you!

Discussions

1830 1 0
Question about A/B Testing

by Becky_Schroeder 01-04-2018

I sent an a/b test and would like to see which of my list received email A and which receive email B. Is there a column I could add to a view of the list that would show which email each person received without having to look at the individual person? I looked through the options, but nothing seemed...

Discussions

1927 1 2

Email Marketing
Re: Timing of nurture program

by Becky_Schroeder 07-10-2017

Thanks Josh!

Discussions

4506 0 0
Re: Timing of nurture program

by Becky_Schroeder 07-10-2017

Thanks Jamie! I did work with my vice president of sales on these changes so I do have his buy in at least. It's other members of the executive team who think every lead, regardless of timeframe, needs a call from sales. My executive team is not against lead nurturing. They think if a person fills o...

Discussions

4506 0 0
Timing of nurture program

by Becky_Schroeder 07-05-2017

I'm facing some internal questions from my executive team as to why some of our leads wait days before they get a nurture email from us.Background:Before Marketo, we treated every form fill on our website the same. We had a drip marketing program in our CRM that was basic. There was no reporting, no...

Discussions

5029 1 4

Email Marketing Lead Management
Re: Why aren't leads being added to nurture program?

by Becky_Schroeder 07-05-2017

Good suggestion. I first changed the trigger to a filter for people created in the last 7 days. There were no people it was going to affect. So I changed the filter to source type (Web service API), and there were five people. That helped me figure out I had one of the filters set wrong. I changed i...

Discussions

2823 0 1
Re: Why aren't leads being added to nurture program?

by Becky_Schroeder 07-05-2017

Hi, Juli...I have run batch campaigns to get people into the nurture programs. But not this exact smart list because the people already exist in Marketo.The initial program (in which it triggers when the product interest changes) has worked but only in the integration from our CRM to Marketo, when s...

Discussions

2824 0 0
Why aren't leads being added to nurture program?

by Becky_Schroeder 07-05-2017

I had a smart campaign for adding people to a nurture program that would trigger when the value of the product interest field changed (it's a custom field). I launched the campaigns and thought it was working. I happened to be checking some leads last week when I noticed that it wasn't adding leads ...

Discussions

2947 0 5

Email Marketing
Re: Why is lead lifecycle changing for closed leads?

by Becky_Schroeder 06-16-2017

Custom fields

Discussions

3816 0 2
Re: Why is lead lifecycle changing for closed leads?

by Becky_Schroeder 06-16-2017

Thanks Tom! I have a filter in the smart list for leads that do not have a value of Customer, but I'm going to try it this way instead and see if that works better.If anyone has other ideas of things to try, I'd love to hear them.

Discussions

3816 0 4