Nik_Friedman_Te

Nik_Friedman_Te · ‎11-12-2019

What I'm trying to figure is how to make the point-in-time responses part of the enduring profile. Taking your example: I have a "request a demo" form that uses "genericTextField" with a pick list of different products they'd want to have demoed. I also have a "dinner RSVP" form which uses the "genericTextField" field with a pick list of "beef, chicken, fish, vegetarian". Now I have a person who visits the demo form and then shortly afterwards RSVPs for the dinner. The next day, as I review the response for these two programs, I see someone submitted a demo request form and wanted to have a demo of... chicken. Since Marketo doesn't make a history of form submit values easily available (or so it appears - I'm still new to Marketo), this makes any sort of reporting on results pretty tricky. Is there something I'm missing, or would I just need to rely on an internal email alert on the form submits and content myself to having no retroactive reference?

Nik_Friedman_Te · ‎11-12-2019

Blane McMichen - when you're using generic fields, how to you manage things so that individual form submissions are tracked and saved? I haven't found a way within the Marketo database to audit the actual contents of a given form submission, it just overwrites previous values. Is there any easy way to access that or, better yet, include every form field in some sort of history field? (There's the comment history field, but that's all fairly manual to keep up to date - I'd rather have a campaign/method to just glom together every field submitted.)

Nik_Friedman_Te · ‎10-29-2019

"Traffic cop" makes sense. Should be easy enough to use that to request campaigns in the individual dependent programs so that the management of those campaigns remains centralized. Thanks for the help, as always. You're a superstar!

Nik_Friedman_Te · ‎10-29-2019

Those are excellent considerations. In this case, it's an identical landing page, through-and-through. So it sounds like a query string is the way to go. So a follow-up question just on best-practices: Is there an easy way to make sure there's a "catch all" that grabs a default success status if nothing else matches? I was planning on having each program routing to that page have a smart campaign to identify success based on a successful form submission on the shared LP. But if nothing else matches, I want to make sure that form capture is still routed properly for scoring and lead assignments by default. What's the best way to check for "nothing else liked that query parameter" for the shared page? On Tue, Oct 29, 2019 at 11:07 AM Sanford Whiteman <

Nik_Friedman_Te · ‎10-29-2019

I have some "evergreen" landing pages in production (email sign-up, request a demo, etc.) that tend to be secondary CTAs on a lot of collateral, so I'm constantly driving traffic there. Currently, I've been duplicating these landing pages for individual campaigns so I can add respondents and program status to the right things (e.g. if they request a demo from a given email campaign, they're marked successful in that email campaign, whereas if they're organic traffic to the demo form, they're added to the organic program). Having multiple copies of the same LP is, for obvious reasons, a drag. I've put some consideration into just using campaign URL parameters or something in order to identify traffic sources, but I'm not sure if that's a good plan. Is there a reason to/not-to just have smart campaigns of "filled out form XXX" with criteria of landing page URL contains "utm_campaign=october-email" or whatever?

Nik_Friedman_Te · ‎10-21-2019

Sanford - I owe you an apology. Your solution is correct. Things were compounded by a syntax error in my template that cause the JS code above to be effectively commented out. Oops! It seems that doing that AND disabling Munchkin on the confirmation page is necessary to keeping everything going properly.

Nik_Friedman_Te · ‎10-21-2019

Thanks, Sanford. You are correct that it's no replacing the cookie, but rather re-associating it with the referred lead's profile. I disabled tracking on the thank-you page, but that is still re-associating the cookie. Unfortunately, I can't re-use the same form. We need different information from referrers and their provided leads, and workflow-wise, it's going to create problems if we ask for the referrer information last, since we need to attach that person's email address to a hidden field on the referred lead's profile. Do you have any other thoughts or am I stuck with having to pull in a proper developer to build this all against the API? Thanks, Nik

Nik_Friedman_Te · ‎10-18-2019

I've been digging around to figure out how to handle a multi-part referral form. The basic flow is: A partner/referrer fills out a form with their information They then fill out a form with the information of the propect/referred-person, pre-populating a hidden field with the email address provided in Step 1 so that they get credit for the referral They have the option to go back to #2 and repeat the process Having cobbled together a solution, I have the second form set up using this solution: < script > //add a callback to the first ready form on the page MktoForms2 . whenReady ( function ( form ) { //add the tracking field to be submitted form . addHiddenFields ( { "_mkt_trk" : "" } ) ; //clear the value during the onSubmit event to prevent tracking association form . onSubmit ( function ( form ) { form . vals ( { "_mkt_trk" : "" } ) ; } ) } ) < / script > ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ (Cribbed from https://developers.marketo.com/blog/clearing-marketo-tracking-cookie-from-forms-2-0-submission/ ) This works insofar as I end up with two separate people in Marketo's database - one from each form. But what I've found is that the second form still seems to set a new cookie on the person, so the confirmation page visit is attributed to the referred prospect, as opposed to the partner initiating the referral. How can I keep the tracking cookie from Step 1 intact throughout this process and never set one during Step 2?

Nik_Friedman_Te · ‎10-09-2019

Given our volume, in the past we've benefitted from reputable shared pools. As for warming up, these results are during our very gradual warmup process - hence our only sending to a small handful of known-good recipients so we were guaranteed to avoid any lurking honeypots. I expect a small hit from switching MTAs and IPs, but going from our typical delivery rates of 99%+ to 91% is way too high. And hitting mail-tester.com repeatedly is showing that our IPs are consistently members of blacklists. Are other people (on the shared pool) seeing the same results, or is this just a particularly bad couple of weeks?

Nik_Friedman_Te · ‎10-08-2019

I recently moved from Pardot to Marketo and I'm seeing extremely poor deliverability on known-good lists containing subscribers with recent activity. Doing a blacklist check on the sending IP, I'm seeing it on some lower-priority blacklists, which is never a good thing. Further testing is seeing similar problems on other IPs in the pool. Apparently I'm unable to move to a more premium IP pool until I've been a subscriber for a longer time, but I'm afraid that in the interim my list will be burnt by spam complaints and bogus filter-generated hard bounces. Am I running into particular Marketo "bad weather" for the shared pool, or is it always this bad? Is there an option to move to a different shared pool or is it all aggregated?

Nik_Friedman_Te · ‎10-04-2019

"Legitimate Interest" is based upon assumptions of expectations that the protected party will have their data processed by a company in their general interest. This could include an active business relationship (I'm emailing you about your products you have purchased), their security or fraud (your password has been compromised), the general wellbeing of people/society ("our gas main has burst in your neighborhood"), or something along those lines. It does NOT include, "You look like someone who would want to hear from me." Also note that the legitimate interest is worded in terms of "may", and not "shall." This is legally meaningful, as "shall" is prescriptive, where "may" is guidance for interpretation. This article is explicitly held to a higher standard of proof if there is a complaint. For GDPR purposes (and CASL, etc.), just don't use names that come from a rented or purchased lists, no matter how legitimate the source seems to be. If you want to take advantage of third party lists, look to a partner who will co-market for you and send those emails on your behalf to their opted-in customers. Also, as a fellow Marketo user, please don't send to a bunch of purchased lists off of Marketo. There are other email providers who specialize in purchased lists. Our IP pool ends up on too many blacklists as it is!

Nik_Friedman_Te · ‎09-26-2019

Thanks, Sanford. So I'd be looking at something like this? <script type="text/javascript"> (function() { var didInit = false; function initMunchkin() { if(didInit === false) { didInit = true; Munchkin.init('xxx-xxx-xxx'); // My function // Munchkin.munchkinFunction('associateLead', { 'Email': 'email@nowhere.nu'},authHash);} } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js'; s.onreadystatechange = function() { if (this.readyState == 'complete' || this.readyState == 'loaded') { initMunchkin(); } }; s.onload = initMunchkin; document.getElementsByTagName('head')[0].appendChild(s); })(); </script>

Nik_Friedman_Te · ‎09-26-2019

I need to do some Munchkin API calls on a page for lead association on an external hosted landing page. I can't seem to find a callback function based on a successful asynchronous load of the Munchkin API, so I end up with some of the lead association calls failing because they take place prior to Munchkin's load. My only work around (so far) is to use the blocking load of the Munchkin script, which works reliably, but of course is a blocking event and I can't force it to load at the bottom of the page. Is there a callback when Munchkin loads? I'd rather not have my scripts polling for the API's availability if I can help it. Thanks!

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Date Registered	‎09-09-2019 12:17 PM
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