I'd like to remove leads from an engagement program once all of the contend has been exhausted. The reason being that we are going to add content that older leads may have already received through an Email Send program and I don't want the older leads to receive that content - just new leads who wouldn't have been in the Email Send Programs. The way I'm considering removing them with a smart campaign that uses the filter Was Sent Email for each of the old pieces of content and when they have been sent all pieces remove them from the program. Is that the best way? ... View more

Hello, Can anyone help me with the HTML code needed to add a background color or border to the known visitor section of a form? I really like what Marketo had done in this example but we currently don't have a developer on staff to figure out how. I've tried adding basic HTML but Marketo seems to be stripping it out when I save it. Is this something that would require JS? Thanks in advance for the help! ... View more

Hi everyone, We have a marketing objective to use progressive profiling to increase the geographical information on our leads. To track the success of this I've set up a smart list, but I think there's a lot of room for misinterpretation of the list and would love some input on a more elegant solution. Here's my smart list: Filled our form Date of Activity = After, Today Data value changed Attribute = City Previous Value = empty New Value = not empty Date of Activity = After, Today * Use All Filters My concern is that the two interactions are necessarily connected. Is there a better way to write this list? Or should I be using another Marketo feature to track this objective? For example, if someone buys something on our eCommerce platform or a sales person populates new info and that person also filled out a form then it would be a false positive. Thanks in advance for the help! ... View more