To echo some others. Going with a master template that holds all modules is the way to go. While at SAP I reached out to knak looking for a mailchimp like editor based on modules. We eventually decided with having their consulting side: Revenue Pulse, build out an editor 2.0 template with all the modules - from the master template we could create unlimited derivatives that could be applied to different products etc... but still hold on to the parent brand. There were a couple extra modules that team members needed later on, and Revenue Pulse was able to add them in later. However, it's been a few years now so I would imagine they could recommend a very robust master template with every conceivable module.
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