There's a badge for attending at least one user group. I've attended many user groups but still don't have the badge so I'm not sure how it's triggered.
Thanks Yannick. This is really helpful. I'm hoping Marketo will be able to build this in so we don't have to leave Marketo. I'll use these two tools until that day (hopefully) come...
I don't see a way to send a report once. You can only subscribe people to regular reports from what I can tell. I'm not sure what time of the day they are sent as well.
Instead of just a "Created At" (date), it would be great to know which page the anonymous lead visited first to see which pages on your website are attracting the most leads.