Level 7 - Champion
Joined the community 08-04-2018
Level 7 - Champion
Marketing Technology Manager
New delhi, INDIA
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What is Lead nurturing?I have just copied this definition from Marketo page where they have explained it in very simple words.Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses on marketin...
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With the help of my colleague Shubham Rajeev, I have compiled this document about nurturing program setup and key thing to remember. I hope this will be helpful!Cheers,Sant
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1. If you are using “marketo default program” for out of the box nurturing flow and you are creating smart campaign then remember that you cannot use trigger in the smart list, only filters are allowed.2. First filter in the smart campaign should be “Member of engagement program” = “True” and then e...
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by
Sant_Singh_Rath
01-02-2020
Hi Ronn Burner, Have you approved the landing page after making amendments in the form? Parameter name seems fine to me in the screenshot. Have you checked form filled out activity for the lead you have submitted? Is this valued being captured in that field?I can help you in the call if you want.
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Sant_Singh_Rath
01-02-2020
So in this case you can send first email from your engagement stream and then default program with smart campaigns takes place. So would need to create three seperate smart campaigns and I am guessing that you know which filter to use.Note: you can only use batch campaign in the the nurturing stream...
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Sant_Singh_Rath
01-02-2020
Hi Danja, Hope you are doing well.Yes you can absolutely track the registrations. As you have mentioned you have created marketo landing page for registration and I am sure you must be using Marketo form in it. Here are two ways to check number of registrations in it:1. Program Level - If if you ar...
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Sant_Singh_Rath
01-01-2020
Yeah sire and that's why I said, it's totally depend on the use-case. If this information is very useful for reporting/operation perspective then I would rather choose to capture in the best format.
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