Aqeel_Akbar

The best way to do an A/B test within an engagement stream is to set up a champion/challenger. A/B tests run through email programs in engagement streams don't work, unfortunately.

Will this still allow the email to be sent to the same email address more than once? I know if someone qualifies for a campaign more than once, they only get the emails they haven't gotten yet

I was thinking the same thing with subscribing to the interesting moment, but they would have to go into each lead they wanted to be alerted on and would only be able to subscribe if the interesting moment already existed for them.

A nurture campaign is set up the same way as a triggered campaign, but the difference is in what you're trying to get the leads entering to do. A nurture would slowly warm up the leads to take some sort of action, like sign up for a demo, request pricing, or straight-up convert. You can set them up ...

I would strongly urge you to watch this video from MarketingSherpa on how CNET reengaged 8% of their email list--really great information and insight around what to do with stale leads and clean up your database: http://www.marketingsherpa.com/video/win-back-campaigns-list-cleansing-email-summit

In what I've seen, HTML is the only way to go in creating email templates. The landing page editor, however, has a drag-and-drop interface

Hey Monica,I previously worked at an online marketing company (where SEO and SEM was the main focus) called HubShout. Though they are located in the DC metro area and Rochester, NY, they're worth looking into!

Yup, I've heard that adding an attachment to a mass email send also triggers spam filters and could potentially blacklist you