Aqeel_Akbar

We’re looking for an experienced, entrepreneurial, and analytical email marketer who is passionate about all things email to join our Global Demand Center (GDC). In this role, you will be managing and taking the lead on multiple projects simultaneously, working directly with various departments of our global marketing and data teams to optimize Cvent’s email marketing efforts. Your success will rely on your ability to work collaboratively to align business goals, drive results, and create scalable processes across the organization. As part of the Global Demand Center team, you will have exposure to all sides of the business and to a wide array of marketing and tech systems. You will work on key company projects, like establishing best practices surrounding A/B testing and company benchmarks, while staying up-to-date on global compliance policies and evolving email technology. Your role will influence marketing systems architecture and process design in support of companywide email marketing efforts. What you will be doing: Establish and monitor best practices for email content, design, and deliverability Recommend ideas and implement new strategies to build engagement based on email performance data Create and manage email guidelines around compliance and best practices Design and define business processes that drive continuous optimization Collaborate with various departments to ensure that email marketing campaigns are implemented effectively and efficiently Develop reports and dashboards to drive efficient open and click-thru rates, and measurable lift in customer engagement, retention, and profitability What you need for this position: 3-5 years direct experience working in an email marketing role, building and designing email templates and programs, with basic HTML/CSS skills Proven success reporting on and analyzing email performance metrics Experience with an ESP (direct experience with Marketo a plus) and other B2B/B2C Marketing technologies, and the ability to leverage these systems to drive engagement and optimization Demonstrated project management experience, the ability to work with stakeholders to finalize project plans, establish and communicate SLA’s, and to work with multiple business and technical stakeholders to meet agreed-upon deadlines Excellent communication, leadership, problem-solving, and analytical skills Education: BA/BS required in Marketing, Communications, Business or related field. MBA a plus Click here to apply: Assistant Team Lead, Email Marketing, Global Demand Center #475526 US-VA-Tysons Corner ... View more

I don't know of a way to do this already, but I really want to see changes over time on specific lead attributes. Example: how many leads unsubscribed month over month for the past year. ... View more

Hey guys, Our sales teams have been looking at a lot of sales enablement tools outside of MSI because of the limited flexibility it provides. In an effort to drive adoption for it, one of the things they really want is to be notified of new MSI activity for a lead/contact. What they would like is something at the top of the lead/contact record that convinces them that scrolling down the lead/contact record to check MSI is worth their time (rather than doing this for everyone they interact with, and not knowing whether there's something new or not). This will prompt them to see what new interesting moments, web acitivity, and marketing emails have populated for that lead/contact. Are there any creative ways of accomplishing this? Thanks, Aqeel ... View more

It would be awesome to have SF user profile information available as tokens for MSI emails. This would allow us to dynamically populate a signature based on who is sending the email, the same way SF templates do. Many sales teams have multiple sales reps that handle a single lead/contact, so using the Lead Owner/Contact Owner, or any other custom field that contains a point of contact, doesn't provide a fail-safe way of populating a signature in MSI emails. ... View more

Hey guys, Wondering if anyone has any insight into this... When pulling reports for the last month, we see high hard bounce rates in the middle of streams. When these emails initially qualified, shouldn't they have hard bounced in the first few emails (at most) and not qualified for the rest of the stream? We're seeing high hard bounces for emails 5, 6, and 8 for one of our programs, and there's no way for someone to receive those emails without receiving all of the emails that came before it. Anyone have any insight? Thanks, ... View more

Don't know the possibility for this, but sales has requested multiple times to track forwards on emails sent from MSI. ... View more

Hey guys, We're trying to drive adoption for MSI in our sales team and are working on ideas for sales enablement campaigns to add to MSI. Anyone have any campaigns they have built for their sales teams? What kind of success have you seen? Thanks! ... View more

Would be helpful if we could search through emails and landing pages for certain keywords within those assets. Would prevent us from opening and previewing through all until we find the asset we're looking for. ... View more

Hey guys, Just want to make sure--do operational emails have the ability to send to the same email address more than once? We want to make sure our optin confirmation emails have the ability to get sent more than once if someone is resubscribing. Thanks ... View more

Hey guys, Our sales team used to be able to enable alerts through Eloqua's MSI equivalent for anytime a contact associated to their accounts visited the website. Is this something that can be done through MSI and Marketo? Logging these activities in the interesting moments panel let's them know of the activity, but often it's too late since they didn't get alerted about it when it happened. Any help would be appreciated! Thanks ... View more

Is there a way to customize the forward to a friend form in terms of visible fields and CSS styling? ... View more