We're trying to drive adoption for MSI in our sales team and are working on ideas for sales enablement campaigns to add to MSI. Anyone have any campaigns they have built for their sales teams? What kind of success have you seen?
Anytime we have an event, meetup and/or webinar, we create an MSI email that either is a cloned version or something very similar to the intial invite. 100% of the time we just make these emails for sales TEXT ONLY.
That way this can help drive leads to these types of campaigns and it would appear that Sales is constructing them (text only).