About Samantha_McCol1

Samantha_McCol1 · ‎03-15-2019

I am the lone Marketo expert at my company, and my usual crew of Marketo friends I would typically expect to see aren't going this year. I imagine there are many others like me, "single" people going to the Summit without any colleagues or a group to connect with. It would be great to have a meet up for those of us going solo. I will be in Vegas all week and it would be nice to meet other people, grab a drink and talk shop. If anyone is interested, let me know and I can plan a time and place for us all to connect!

Samantha_McCol1 · ‎01-29-2019

We had this same issue with the last webinar we ran, but not with our current one.

Samantha_McCol1 · ‎01-08-2019

None of us got an email regarding this, or with a promo code. Anyone happen to know how to make sure I get those moving forward? And to still get the promo code?

Samantha_McCol1 · ‎05-08-2018

Eureka! I did not know this trigger existed - thank you!

Samantha_McCol1 · ‎05-04-2018

Hey everyone! I am trying to allow reps to approve/reject leads when they register for a giveaway at an event. Here is what I am trying to achieve: 1. Lead fills out a form, gets added to the SFDC campaign with the campaign status of "Needs Review" 2. Rep reviews the lead and changes the status to approve or reject 3. That status would sync over to Marketo and kick off a series of flow steps based on either approved or rejected Here is the problem: Marketo can't be triggered off of the campaign member fields. I am trying to avoid any additional field setups and need this to be as simple and with as few steps as possible (ya know, because reps ) We also need it to happen instantaneously so a batch wouldn't work. Brainstorming some ideas and would love to hear your thoughts on it!

Samantha_McCol1 · ‎12-01-2017

+1!

Samantha_McCol1 · ‎05-26-2017

Hi Leanne! This is one of those "it depends" answers because what one company wants to measure will be different than the next, so make sure your business objectives are clear first. This way, it's much easier to identify reports that align. Another consideration is to think of what metrics will help you identify ways/areas for improvement to increase profitability. That said, there are some key KPI's that are relevant across the board that I recommend: Marketing-Generated Revenue (obviously! because you can't buy a beer with an MQL ) Cost per Source Full Funnel Reporting inc. Conversion rates ABM Reporting Hope that gives you a good starting point!

Samantha_McCol1 · ‎02-07-2017

Thanks, Dory! It can be very frustrating trying to use SFDC filters. Wish there was a better way.

Samantha_McCol1 · ‎02-07-2017

Samantha_McCol1 · ‎02-07-2017

Hi Community! Creating a smart list of anyone that has been added to ANY SFDC campaign in the last 90 days. The only available filter that I can find is "Member of SFDC Campaign" with the "Campaign Member Created Date/Time" constraint, but this actually requires adding all of the SFDC campaigns as "is any" is not an option. We have thousands of campaigns with new ones being added daily - so this isn't feasible. Any suggestions?

Samantha_McCol1 · ‎11-08-2016

Going through a massive database cleanse, have tried everything I can think of and read through all the doc and discussions but can't find anything regarding whether it is possible to archive leads rather than delete them. I'd rather preserve all of their information in case they ever enter our system again. If it is possible to archive, does the number still count against our DB size?

Samantha_McCol1 · ‎11-07-2016

Thanks David, hadn't thought about the SLA measurements - great idea!

Samantha_McCol1 · ‎11-07-2016

As a Marketo Admin/Marketing Automation Manager, what kind of information do you include in your performance reviews? Hit my 90-day mark and have accomplished the goals and projects defined when I was hired; those will be covered and of course, most of the important data I present will support those accomplishments. Any other things you like to show continuous improvement on during your reviews? Any critical data points I should look at to help define our 2017 objectives?

Samantha_McCol1 · ‎09-19-2016

It would be fun and informative to hear about new/different/unique use cases for Marketo. I know there are creative things I could be doing with the system but a lot of it is just trying to think outside of the box on the possibilities!

Samantha_McCol1 · ‎08-08-2016

THOUSANDS! I opened a support ticket bc something isn't right. I will refresh a few times just in case too. Thanks!

Samantha_McCol1 · ‎08-08-2016

I pulled a complete list of all leads in our database. I then pulled 5 separate reports using only a single filter - one for each region we segment by and one with region IS EMPTY. Adding these up I get a different number than the DB number I get when I click on All Leads. Same happens for marketable leads - I get a different number when I add together all 5 than the marketable lead # given by Marketo. What gives?

Samantha_McCol1 · ‎08-01-2016

Looking at membership in an engagement program, you have: Historic Membership | Current Membership | Members w Engaged Status | Engaged - MQL | Exhausted What is the exact definition for each of these? Does historic membership include current members and exhausted members? Where is it pulling engaged -mql?

Samantha_McCol1 · ‎07-26-2016

I am analyzing all of our engagement programs and am wondering how/why the number of exhausted leads is greater than the number of current members. It's less than the historical number of members, but it doesn't make sense that it would count a lead as exhausted if they are no longer a member of the program.

Samantha_McCol1 · ‎07-26-2016

If it says 0 it will still send, but I highly recommend against doing this as you could mistakenly send to the whole database or the incorrect audience. The audience number is one of the last pieces of information you have to ensure you are doing things correctly. There's really no "better" way to do this, but you could just run the email as a smart campaign rather than an email campaign. Then you don't have the 15 min wait period, but it will still take time for the number to calculate. Other options including seeing what you can do about reducing the size of your database and to make sure you aren't using redundant filters and giving the system extra, unnecessary steps to go through.

Samantha_McCol1 · ‎07-26-2016

Thanks Josh. What about the Engaged - MQL data that the dashboard provides? Where is it pulling this info from?

Samantha_McCol1 · ‎07-25-2016

Can't find this information anywhere and need to clearly articulate it to upper management so I want to make sure I have my ducks in a row. 1. Can the Engaged - MQL number that is provided in the Engagement Dashboard be trusted? Where is it pulling this from? 2. What are the definitions for Historical vs Current Membership? 3. Any other reports besides Engagement Performance that I can use to get some valuable data on how our nurtures are doing? Thanks everyone!

Samantha_McCol1 · ‎07-19-2016

In the work I have done in Marketo over the years, we have typically decided to implement interesting moments for all activity in the system. However, this can be overwhelming and not provide the best insight to sales, leading them to ignore all IM completely. Any interesting use cases for interesting moments? Best practices you can share? Curious as to how other people are using it.

Samantha_McCol1 · ‎07-13-2016

Ah, well, I am new to the company and this issue was just brought to my attention so I don't have those answers but I will certainly direct them to the right people. My first thoughts though, this doesn't happen to everyone, and the links work if you delete your cache. That doesn't make sense, but I will definitely explore this further.

Samantha_McCol1 · ‎07-13-2016

Thank you for the excellent response, Sanford Whiteman. We are experiencing the same issue, I believe. Here is the exact error message, I receive it in both Chrome and IE: - It first came to our attention ~2 months ago. It occurs at random times and to random people, on and off. Some of the people on our team have/had the issue, others have never experienced it, and we know that others outside of our company have experienced the problem as well. Strangely.. if the brower's history/cache is cleared, the links will then work again, for a period of time. Thoughts/suggestions beyond what was already covered?

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Date Registered	‎07-11-2016 09:50 AM
Date Last Visited	‎03-02-2020 11:24 AM
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