Sarah_Lundy1

Hi LuchoWe use operational programs/emails by asking these qualifying questions:1. Does the email/program contain non-marketing messages only? 2. Does the email/program contain information that informs the lead regarding a status e.g. Account Information? 3. Would the inclusion of the email/...

Thanks for this Robb. One for us to look at in the New Year!

Love it! Inspiring for a positive end to the year when our batteries all all a bit low.

Thanks, this is a perfect piece of best practice. Really useful and helps to set into context how leads who have different requirements because of their pathway into the nurture can behave within the same program.

I find it really hard to use product docs for any Revenue Cycle information. You have to go into the university and watch the videos and still it boils down to a suck it and see - practice makes perfect type of learning cycle.

We have recently done a nurture campaign for our clients independent retailers (their customers) based around a Retailer Reward Club.There are 15 streams in the nurture campaign. Retailers progress through the streams based on cumulative spend against personal targets and the rewards points reached....

Now there is a GREAT idea! I need to get this into action. Thanks for sharing.

HiI'm Sarah Lundy. I'm the Head of Digital Marketing for an integrated agency in the North West of England.We chose Marketo with the aims of becoming a partner agency within 2 years and being .I'm an MCE and in the middle of the Marketo Certified Consultant process!I love Marketo and it's capabiliti...