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Hi guys! We are trying to revamp our lead scoring. A few questions we had to get started:Are there any best practices while using behavior score, esp when qualifying a prospect as a sales qualified leadHow other companies use behavior score in their analysisHow can we start getting historic behavior...
Hey folks! Anyone using Heap Analytics and Marketo? What are using Heap Analytics for? What are pros and cons? What does Heap Analytics lack that would be helpful for you to see insights?
Is there a way to get historical data of the behavioral score? We want to run dig into when prospects MQL, what was their behavioral score?
Hi guys! We are using a smart campaign to update the SFDC campaign member status in Marketo. For some odd reason, the status reverts back. For example, for a webinar, we want to track who attended and did not attend based on the SFDC campaign member status. We updated the SFDC campaign member status...
Hey Marketo Customers! Anyone using the ipad check in event app? Any pros and cons? Do you still need to use a Roadshow Program to use or can it be used on any Event Program like a Live Event for example. TIA!
Hey Marketo Users! We have physical events in Europe this year such as Tradeshows, Happy Hours, Seminars, etc. What are your plans to getting opt in consent to send Marketing communications to these folks?For example, at a Tradeshow, are you sending an email to those who were scanned at the booth or...
Hi Marketo Community! Would love to get some feedback on email nurture reporting. Here's some context on our reporting asks are:The nurture is setup as a Stream with a cadence of every other week that has 8 emails in the series. It's been running for the last 5 months now. We recently updated the co...
Hi guys! Our Sales team finds the Known web activity reports useful! But there is a lot of noise with the ISPs coming from web hosting providers like Comcast Cable, T-Mobile, AT&T, Verizon Wireless, etc. How do you exclude/suppress them from the report? Thanks in advance!
Hey Marketo Experts!We are looking for recommendations on Marketing Attribution Tools that are either native or plug in to Salesforce. These are vendors we are evaluating:FullCirleBizibleAny other vendors you recommend that complement Salesforce?
Thanks Lawrence! This list is super helpful! After the previous big outage 3 months back, we started putting messages on the web forms if they didn't submit and also started capturing additional data in multiple sources other than Marketo.Has anyone received any communication from their CSM about th...