Darrell_Alfons2

In addition to what Devraj saidI noticed you are near LA! Would be great for you to post this in the LA user group as well.Los Angeles User GroupAnd we'd love to have you at our meetings.

And don't forget to create it with the same API name on both the contact and lead object if applicable

To toss my two cents in, I used to do email marketing for health care clients, and general wellness and clinic operating hours and information are always fine. It's just when communicating patient specific information that you have to review compliance. Sorry if that is too high level, ha.

Boom: The Definitive Guide to Account-Based Marketing - Marketo You've also got account-based advertising, nurturing, events, personalization, account-based sales and follow up strategies. Each of these components you can really drill down in, and the guide helps. I agree with you though I wish some...

I just passed the new cert.This question is a mistake. I recognize the answer and the reasoning, and the question above is not the right question.So don't let it throw you off.

Aaron,Are you trying to report on the name of the FIRST asset they downloaded which created the lead? You can pull the asset name from a UTM/custom parameter in the URL which fills a hidden form field, and then populates a new field called lead source detail, or you can name it "Asset" or "Content"....