Darrell_Alfons2

Darrell_Alfons2

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Date Last Visited
‎05-20-2022 07:13 PM
Level 10 - Champion Alumni
Joined the community 27-04-2016
Rank Icon Level 10 - Champion Alumni
Seattle, WA
  • Re: Demographic Lead Scoring

    This should help you too Conor: Video Link : 1647 The skillbuilder videos are great. What you can do is build out all the smart campaigns, such as If Title is "accounting manager" change score +5. Run them as a batch campaign to apply to your existing database. And then change them all to trigger ...

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  • Re: What is the name of your group in your organization?

    Lauren - sorry, officially it is just Demand Generation. But internally so different departments have clarification, we refer to it as Marketing Operations.

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  • Re: How do YOU track Email Conversions?

    These are great ideas! We typically have based it by the program type/program success, so if a lead downloads the piece of content we have sent via email, or if they have watched the video we were highlighting, registered for a webinar, or RSVP to an event. I would like to try the change in status/a...

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  • Re: What is the name of your group in your organization?

    Demand Generation and Marketing Operations.

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  • Re: How do you share your email calendar internally?

    We use Asana for the email calendar, and use tags to differentiate from other marketing activities. The tags show emails, events, blog posts in different colors. Tags for country, business unit/product, email and event, other tags as well.

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  • solved badge Re: Approval Processes

    I agree, at least 2 eyes on every email, also testing with Litmus is important. Another critical part is checking how many leads qualify for the email send and if that is consistent with prior sends etc. Darrell

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  • Re: Help with Velocity Script - Custom Field in Salesforce

    Agree with Sanford, we had a "Secondary Account Owner" field as well as a "Secondary Account Owner Email Address" and used that as a token for sender email address and reply to address.

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  • Re: Filter all contacts of accounts with opportunities

    You could try having a trigger campaign that listens for "added to an opportunity" and then add that lead/contact to a smart list, and always exclude that smart list. The other thing I am thinking about is a work flow (on the SFDC side) that automatically checks off marketing suspended if an opportu...

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  • Re: User Unable to access marketo from salesforce

    On first look I think it might be a permissions issue in SFDC, but I'm not sure.I think it might be a good idea to open up a case with support, sorry couldn't be more help! darrell

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  • Anyone doing preliminary ABM reports without the new module?

    Hi ABM group,Curious to see if anyone is using Salesforce reporting or excel even to create basic ABM marketing metrics report. One of our divisions is asking for this and I'd love to compare notes.Thanks! Darrelldalfonso@connexity.com

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Public Statistics
Date Registered ‎04-27-2016 10:33 AM
Date Last Visited ‎05-20-2022 07:13 PM
Total Messages Posted 662
Likes Received 447